We recently celebrated The World Mental Health Day (10th October 2025) new research undertaken by the world’s fastest growing premium stroller brand, Joolz, has revealed that a staggering amount of parents ‘ experience stress every day; with an overwhelming 84% of parents worldwide admitting to feeling regular stress related to their caregiving role.
Half of parents asked regularly feel overwhelmed by the responsibility, and 73% say they often feel like they’re falling short. Whether impacted by self-doubt, sleep deprivation, financial strain or general worries about their child’s health and development, daily stress is clearly an issue impacting the majority of parents across the globe.
Other stressors include struggling to juggle responsibilities (58%) and feeling overwhelmed by the responsibility for their child’s development (53%). Nearly half of parents (48%) also say they feel emotionally overwhelmed by their child’s behaviour. Parenthood also impacts relationships: 48% report frequent conflicts with their partner or co-parent, and 42% feel judged by others. Lastly, 47% second-guess themselves due to social media.
Understandably, diagnosable conditions such as postpartum depression are at the centre of conversations around parental mental health, but while this is a critical issue, the everyday stress that parents are citing can go unaddressed, despite the fact It is clearly affecting thousands of parents globally.
The first 1,000 days of a child—from conception to second birthday—are crucial for their lifelong health, learnings and well-being, yet if parents are regularly stressed, this will naturally be impacting the day to day. To this end, this World Mental Health Day, Joolz wants to break the silence around this unspoken daily struggle and uncover meaningful insights in a bid to support parents.
“We believe that parents who feel supported, informed, and seen are better equipped to create a stable and nurturing environment for their children to grow up in. That’s why we’re committed to helping families during this formative period — because a strong beginning can change everything. Giving every child a promising start: that’s what drives us.” Irene Muller added.
With a huge 71% of parents in the UK specifically highlighting they use educational content such as blogs and podcasts to support with parenting, it’s key to offer as much easily accessible expertise for parents to access when needed.
Aware of the key role it plays at the start of the parenting journey, Joolz is not only ensuring its branding, content and imagery offers a true representation of parenthood and providing thoughtfully designed strollers… it has also created the Parenting Hideout, a wide-reaching support system engaging parents both on and offline. At Joolz.com, the hideout is bursting with expert-led content, and offline, through community events to keep the ‘real parenting’ conversation going.
Unsurprisingly, in the same survey 76% of parents shared that they find comfort when other parents share about challenges they face, with 58% said they wish they had someone to talk to when they are stressed – the Joolz Parent Hideout hopes to address this and more.