Childs Farm has created a new range of skincare products to combat the most severe dry and itchy skin, launching nationwide recently.
The new OatDerma range for babies and children offers outstanding support for dry, itchy and eczema-prone skin using a revolutionary new formula developed by the brand featuring sustainably sourced colloidal oatmeal and oat oil, that are both clinically proven to gently soothe and reduce redness in the most irritated skin.
The colloidal oatmeal Childs Farm use is sustainably grown in Finland by a co-operative of farmers using sustainable farming methods. The harsh growing conditions, the oat species selection and the farmer’s traditional knowledge and practices ensure a superior quality of oats with high levels of beta-glucan. Once harvested, the oats are processed locally using a chemical-free patented process to ensure the oat quality is preserved. It’s the bran layer of the oats that contains the highest proportion of natural ingredients which have benefits for
the skin, including:
Beta-glucan: a sugar which binds water into the skin, making it an even more effective moisturiser.
Avenanthramides: are antioxidants that exist exclusively in oats which which reduce irritation and redness on skin
Lipids and oils: form a protective barrier on the skin to keep out external elements and maintain skin hydration
Harnessing the natural power of oats, the OatDerma range offers a full bathtime routine of bubble bath, wash & moisturiser to lock-in moisture and give relief to itching caused by dryness and other skin complaints.
Childs Farm founder Joanna Jensen confirmed the level of work that went into this new range: “It took 47 reformulations and two years to get to these final fantastic products. We are very proud of their positive impact on dry, itchy and eczema-prone skin, and at raising the bar yet higher for natural, sustainable, sensitive skincare products.”