That first time wearing makeup is a memory that stays with you, and the brand you use makes it all the more meaningful. For me, that’s 100% Pure, a makeup and skincare company that centers around the idea of creating naturally pigmented products. The first product I ever used from them was their eyeliner and lipstick. I remember feeling confident when using their products, as they were made from natural products without chemicals. Many makeup companies have all sorts of ingredients, and I personally have never heard half of them. 100% Pure includes ingredients that are known to many, so people like myself will know what they are putting on their face.
What makes 100% Pure so unique is that they integrate their mission of creating natural products throughout their business. On their website, they state, “100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness, and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.”
Their founders include Susie Wang (chief creative), James Wang (COO), and Ric Kostick (CEO). 100% Pure’s ingredients are pure without any “harsh or toxic ingredients,” making sure to follow purity standards. Their pigments come from fruit, vegetables, tea, and cocoa. They are also cruelty-free and ensure that their ingredients are not sourced from animals.
To 100% Pure, “an ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing” is natural.
100% Pure sent me some of their products to try, and here is my honest review:
1.Fruit Pigmented 2nd Skin Foundation-Shade 5
The foundation is lightweight and provides complete coverage for the skin. It makes the skin look natural and mimics the skin’s appearance. It doesn’t feel heavy, and a little goes a long way to reach full coverage, leaving a satin finish. Shade 5 is perfect for brown skin tones, leaving the perfect shade of light brown on the skin. The texture had a milky feeling, as if I was actually putting milk on my skin. The main ingredients include turmeric extract, calendula, rice starch, olive squalane, and vitamin E. Each ingredient helps make your skin healthier. The bottle features a built-in dropper with a bulb integrated into the cap, allowing for easy and convenient use.
The lipstick is not only long-lasting, but also glides easily on the lips. It leaves a vibrant burst of a pinkish-orange color. The lips are left feeling moisturized as the formula melts into the skin, leaving a matte finish. It really feels like you are putting cocoa butter on your lips. The lipstick itself is small in size and can easily fit in small bags. The main ingredients are cherry, grape, pomegranate, blueberry, and, of course, cocoa butter. You truly are putting a taste of fruit on your lips.
The shades blend into the skin easily and are buildable. The more you apply, the more pigmented the colors are. The palette is an all-in-one palette and includes 3 eyeshadows, blush, and highlighter. The colors include a shimmery beige highlighter, light rose- a perfect blush, a shimmery golden- brown eyeshadow, a milky brown eyeshadow, and a taupe eyeshadow. The palette is the perfect blend of glowy and nude tones, ideal for everyday wear. The shades didn’t feel too powdery, allowing a very pigmented color to touch the skin. It was almost as if I was touching sand, creating a playful manner when using the palette.
The liner has a fine brush perfect for creating thin strokes. It glides smoothly across the eye, leaving a dark, rich black shade behind. It is perfect for daily wear and is long-lasting, without smudging after it dries. And yes, it is water-resistant. The color is eye-catching and bold, a perfect pairing with any makeup look. If you don’t get the perfect stroke the first time, the liner is easily removable without leaving any residue behind. The eyeliner is buildable and can create thick lines as well. The main ingredients include thyme, aloe, rosemary, black tea, and oregano.
The serum smells like rosemary, with the perfect amount of serum coming out with just one pump. A yellow honey color is visible that absorbs into the hair after massaging. It is better to use the serum before applying shampoo, and it comes off easily. The bottle includes a nozzle to easily spray the serum into the hair. The serum can be used on a weekly basis. However, to observe its effects, it is recommended that the serum be used consistently. The main ingredients include vitamin E, rosemary essential oil, sunflower seed oil, rosemary, and castor seed oil, leading your hair to be healthier than ever.
After just one use, my skin felt healthier than ever. It leaves a glowing effect on the skin and is perfect to use before bedtime. In order to get the full effect, it is better to apply the serum after dampening the face. It makes your skin feel enriched with vitamins and antioxidants. The serum isn’t very oily and rubs smoothly on the skin. The bottle has a dropper with a built-in bulb on the cap for easy use. The consistency reminded me of honey, without any sticky residue. The main ingredients include vitamin D3, coenzyme Q10, retinol, vitamin C, and vitamin E.
The face scrub made my skin feel softer and healthier, leaving it glowing. A little goes a long way. It is best to dampen the face and gently massage the scrub into it, then rinse it off with warm water. I felt as if I was applying sugar onto my face, leaving my skin smoother than ever. It was easy to apply and remove, without leaving any residue. The main ingredients include French green clay, matcha extract, glycerin, and colloidal oatmeal.
All of these products screamed sweetness through their pigmentation. I would definitely use these products on a daily basis. 100% Pure has revolutionized the beauty industry through its natural-based products. It’s not just in its name, it is how the products make you feel when using them-healthier.
Buy your 100% Pure products now!
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