Ariana Grande Launches R.E.M.Beauty

All products are animal friendly and cruelty-free

Ariana Grande R.E.M Beauty

Superstar Ariana Grande is the latest celebrity to step into the beauty game launching her new cosmetics line R.E.M beauty.

The first collection from the beauty brand focuses on the eyes the collection includes 12 eye and lip products. These include R.E.M Dream Lashes, Flourishing Lengthening Mascara, On Your Collar Matte Lipstick, At The Borderline Eyeliner Marker, Midnight Shadows Eyeshadows Palettes, On Your Collar Plumping Lipgloss, Practically Permanent Lip Stain Marker, At The Borderline Kohl Eyeliner Pencil, Midnight Shadows Liquid Eyeshadows and Interstellar Highlighter Topper.

“You can say more with the way that you look at someone than you can with words sometimes. They’re what we use to dream and rest, and so much beauty happens there. We really wanted to focus on eyes for our main drop.”


The R.E.M Beauty line was created by Ariana with Forma Brands, a company that helped create brands like Morphe, Lipstick Queen, and Bad Habit.

According to the vocal queen, the brand’s name is a homage to the song of the same name from her album Sweetener. In addition, the formula is vegan and cruelty-free, and the packaging has a sci-fi feel to it.

The R.E.M Beauty range is available from November 12.

You can purchase the collection HERE

Check out more beauty content HERE

Nadia Oualnan


Management graduate, currently studying to achieve a Chartered Manager Status (CMI). The Founder of cosmetics brand Noir Lash London. Obsessed with all things fashion, beauty and health. Enjoy's literature, art and songwriting. Her favourite fashion designer of all time is the late, Alexander McQueen. Has plans of working in the fashion/beauty industry.