The French brand OUEST Paris unveiled its 5th collection for Fall – Winter 2024 at the presentation held on Thursday the 18th of January. This marked the brand’s debut on the official Paris Fashion week calendar, signifying its ascent in the fashion world.
OUEST Paris, founded by designer Arthur Robert, presented its first collection on the official Paris Fashion Week calendar
Since its inception in 2022, OUEST Paris has been carving its niche in the world of fashion. The brand’s aesthetic is rooted in urban uniformity, offering versatile workwear that seamlessly transitions from the office to play. With signature pieces of the house that look sharp in dressy wool, but keep their cool, such as the trucker jacket, the apron pants, or the skater shorts. The brand is also known for their cowboy jeans, cargo pants, rancher jackets and parkas that now ride along with double breasted coats, macs and tailored jackets.
The inspiration behind the OUEST Paris collection for men’s Paris Fashion Week took place after a night out in the streets of Paris
The inspiration for this collection traces back to a night out in Paris. Captured in the cold morning light, as designer Arthur Robert walked home after a night of dancing, while putting his coat back on yesterday’s outfit. Their collection for Fall – Winter 2024 has the OUEST Paris signatures present throughout the collection, such as the denim-inspired details, the western clichés, the cool attitude of a surfer and folk accents. The collection embraces a range of materials, textures and techniques. From the rugged charm of denim and leather to the delicate allure of satin and tulle, the collection showcases a mastery of contrasting elements.
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The presentation held on the 18th of January was nothing but the ordinary, as the collection was presented in celebration of the body’s movement, dancing to the beats of funky house music. The DJ played music that set the perfect tone for the day, ensuring that the atmosphere remained electric and engaging throughout the presentation. The beats resonated with the brand’s cool and contemporary aesthetic, creating an immersive experience for all attendees.
OUEST Paris proudly presented its first collaboration of a line of bags during their presentation for men’s Paris Fashion Week, with the designer Clémence Cahu and her brand CAHU
This season OUEST Paris proudly launched its first collaboration with the brands Canal Saint Martin neighbour, CAHU. The collaboration consisted of a line of bags, as Arthur Robert and Clémence Cahu reinterpreted her signature bag, the Pratique, with its luxury details and super tough PVC in new and innovative shapes. The belt bag or crossbody called the XXS and the perfect weekender called the XXL are now joined by the Surf, a board case with all the signature CAHU detailing. The collaboration between the two fashion houses is signed by the OUEST rivets and surf-tinged labels.
OUEST Paris’s debut at the men’s Paris Fashion Week for Fall – Winter 2024 was a resounding success. The collection not only showcased the brand’s signature aesthetic but also embodied the spirit of a night out in Paris. With a harmonious blend of rugged and refined elements, OUEST Paris continues to push the boundaries of urban fashion, captivating the fashion world with its unique style and vision.
See the full collection below:
