Each year, New Balance celebrates the colour that proudly represents its history and has come to be synonymous with the brand: grey. This year the Grey Day collection pays homage to the 574 in grey by releasing the original alongside two reimagined styles.
Sneaker Freak Friday| Homage to the 574
To celebrate these partnerships New Balance asked us to join them across local radio around the country on Saturday 15th May, to meet the talent and learn more about Grey Day. Here is what you need to know if you missed it.
To celebrate this year’s Grey Day, New Balance has partnered with five creatives to champion local talent who have positively impacted their community. By providing them with a platform, New Balance has invited these young innovators to tell us what the New Balance brand and Grey Day means to them.
New Balance Celebrate Grey Day
To mark the brand’s annual celebration of its heritage, this year’s Grey Day championed local talent who have positively impacted their local community including Cktrl, Lauren Ralph, Sumuyya Khader, Meme Gold and Wheelman, with each taking over a slot on a radio station in their respective hometowns.
The exclusive radio appearances where talent discussed their work across music, fashion design and visual art. This campaign is not only cool but very inclusive by gathering these creatives who spoke to a phtheora of niches.
To celebrate the colour that proudly represents New Balance’s history and has become synonymous with, New Balance has launched the 2021 Grey Day drop incorporating the classic grey 574, an exclusive 574 without the iconic New Balance “N” logo, dubbed the 574 Un-N-Ding; and a limited edition 57/40 all-grey colourway.
First introduced in the 1980s, the 574 was a simple design experiment combining the best of a road and trail runner to create a true go-anywhere shoe. The 574 quickly began to blur the lines between performance and everyday wear and is now known worldwide for its versatility, classic design, and core grey colourway synonymous with brand heritage. Which also turned into a fashion sneaker for many sneakerheads.
With a tagline of “Worn by Anyone,” the New Balance 574 has been one of the industry’s most identifiable sneakers and today is one of the brand’s best-selling silhouettes. The Grey Day collection pays homage to the 574 in grey by releasing the original alongside two reimagined styles.
The New Balance 57/40 is a fresh interpretation of the iconic model and a nod to the 574 franchise, while the Grey Day exclusive no “N” 574 Un-N-ding puts a unique twist on the classic shoe by removing the oversized “N” from each side.