A sunny Tuesday morning was well spent on the newly opened Harrod’s rooftop to be introduced to superfood brand – Açai Berry. (Ah-Sa-Yee) has been buzzing around within the wellness space for a while now so it was great to finally hear more after a wonderful Yoga practise lead by ON representatives ahead of being introduced to a variety of nutricious acai bowls.
Marcus Carmo founded Açai Berry in 2017 after moving to London from Brazil and realising how hard it was to find the fruit. What began as a small stall in brick Lane has blossomed into several global stores including London, Dubai and New York. In-keeping with health and wellbeing, Açai Berry celebrates community and connection by offering in-store Reformer Pilates classes, Run Clubs and hosts regular yoga and breathwork sessions.
After a startling bite into a frozen Açai bowl after our early morning yoga practise, Marcus explains that the fruit has an extremely short shelf life so, freezing it is the best way to ensure it keeps all of it’s qualities – so get used to adding Açai sorbet to your cart all year round!
So why are Brits going mad for Açai Berry?
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They are an Antioxidant Powerhouse
Açaí berries are exceptionally rich in antioxidants, with levels far higher than blueberries. This is thanks to their unique purple pigments called anthocyanins. These compounds help neutralise free radicals, reducing oxidative stress and supporting overall health. Beyond antioxidants, açaí also provides fibre, iron, calcium, Vitamin A, and healthy fats, making it nutrient-dense as well as powerful.”
2. They have Heart-Healthy Fats
Unlike most fruits, açaí is high in monounsaturated fatty acids such as oleic acid, similar to what you’d find in an olive. This makes it a unique plant-based source of ‘good fats’ that support cardiovascular health. Human studies suggest that regular consumption of açaí pulp may improve lipid profiles, reducing total and LDL cholesterol while supporting vascular function. And because it’s naturally lower in carbohydrates and consequently in sugar than many fruits, it’s a perfect addition to smoothies without spiking your intake.”
3. They actually taste really good!
There are plenty of foods that offer antioxidants, but none with a flavour profile like açaí. Rich, creamy, and slightly reminiscent of chocolate, it’s no wonder açaí bowls and smoothies have become so popular. Personally, I love the ‘Power Nuts’ smoothie from Acai Berry – it’s totally addictive, balanced and tastes so indulgent.
4. Fibre Fix
Açaí pulp is a good source of fibre, particularly insoluble fibre, which supports digestive health and satiety. Emerging research also shows that polyphenols in açaí act as prebiotics, feeding beneficial gut bacteria like Bifidobacteria and Lactobacilli, while producing short-chain fatty acids that support gut and immune health.
5. Blood Boosting
Early clinical studies suggest açaí may help with cholesterol, glucose control, and circulation. Combined with its low glycaemic index, this makes it a valuable everyday food for supporting steady energy and long-term metabolic health. Combined with its micronutrients, açaí is more than a superfood trend, it’s a smart choice for everyday metabolic support.
