Fashion Fair: The Beauty of Blackness is on HBO Max!

Fashion Fair The Beauty of Blackness is on HBO MaxHBO just in time for Women’s History Month. THE BEAUTY OF BLACKNESS, A Documentary Film Chronicling the Evolution of Black Beauty Through The Rise, Fall and Rebirth of Iconic Cosmetics Brand Fashion Fair. Fashion Fair cosmetics back in the day in female households. I always remember stealing my aunts raspberry coloured lipstick for a selfie before selfies were a thing.

Fashion Fair: The Beauty of Blackness

The Beauty of Blackness, a documentary film that chronicles Fashion Fair, the first cosmetics brand created exclusively for Black women, which was created in 1973 by Eunice Johnson, the co-founder of EBONY and JET magazines, is available to stream on HBO Max. The film was created in partnership with Vox Media, Epic, and Sephora—working with its media and content partner Digitas.

The documentary features interviews with renowned experts, models, makeup artists, performers, and other prominent figures—including the iconic model Pat Cleveland, celebratory makeup artist and Fashion Fair’s creative director Sam Fine, and Kelly Rowland—who have witnessed firsthand the evolution of the category and who are celebrating and continuing to redefine beauty standards for people of color. Directed by Tiffany Johnson and Kiana Moore, and Produced by Vox Media and Sephora, Streaming Now on HBO Max to Celebrate Women’s History Month

The Fashion Fair Documentary ‘The Beauty of Blackness’ Highlights the Richness and Innate Elegance of Our Skin

The film examines Fashion Fair’s rapid rise to icon status and how the brand surpassed cultural obstacles to overcome beauty standards that previously excluded people of color. Despite revolutionizing the beauty industry and becoming a household name for every Black and Brown woman in the 1970’s, the brand faced a rocky media landscape and encountered challenges due to emerging competitors. 

Fashion Fair: The Beauty of Blackness

The documentary follows the brand’s journey to present day where, amidst an evolving industry with a new focus on inclusivity, Fashion Fair Cosmetics has been revived under the helm of two entrepreneurs, Desiree Rogers and Cheryl Mayberry McKissack.  

“The Beauty of Blackness” features interviews with renowned experts, models, makeup artists, performers, and other prominent figures who have witnessed firsthand the evolution of the category and who are celebrating and continuing to redefine beauty standards for people of color.  

Fashion Fair Cosmetics can now be found at @Sephora

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