Designer to Watch: Mongolian designer Ariunaa Surenjavin

Mongolia, for some reason, has been on our fashion radar. So it is time for another edition of Designer to Watch featuring the Mongolian designer Ariunaa Surenjavin. ARIUNAA SURI was founded in 2012 by the Mongolian fashion designer Ariunaa Surenjavin. Before establishing the company, Ariunaa graduated from the University of Bremen in Germany. 

Designer to Watch: Ariunaa Surenjavin


Designer to Watch: Mongolian designer Ariunaa Surenjavin

The designer brings together a mysterious quality that exists between East and West. These days, many of the emerging designers we feature here on Style Cartel are creating wardrobes for their army of followers. Ariunaa’s mission is to create fashion out of eco-friendly materials. Well known for their unique designs inspired by 

The designer’s Mongolia’s cultural heritage is wild nature and animals. Ariunaa Suri’s designs rework Mongolia’s traditional fashion patterns, styles, and forms into the designer’s creations. Every garment is timeless and classical, made from luxury, high-quality materials in Mongolia’s ecology, such as cashmere, leather and hand-crafted accessories. 

 Mongolian designer Ariunaa Surenjavin

Designer to Watch: Mongolian designer Ariunaa Surenjavin

Drawing on her Mongolian heritage, Ariunaa explores the relationship between humankind, nature, and the spiritual world filtered through the eyes of a shaman. It is a collection of shamanic clothing designed to invoke the power of the spirits we worship. By wearing these clothes, individuals can share the spirituality of the natural world and beseech a shaman’s protection.

The collection features intricate embroidery, traditional Mongolian motifs and raw materials such as wool and leather. The fabrics are dark in colour, befitting the seriousness of the shaman’s world and the depth of their natural understanding. 

The more I get into the collection, the more the concept behind what Ariunaa creates aligns with the Style Cartel tribe. Fashion with passion, culture and aborigines history. Our in-house Shamin did tell us to discover Mongolia. 

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Photo Credit: Ariunaa Surenjavin