David Beckham has officially kicked off his multi-year partnership with Hugo Boss by starring in the brand’s new Boss One Underwear campaign. This marks the former football star’s first foray into underwear modelling, and it’s a major move for the German apparel brand.
Beckham Scores with Boss One Underwear Campaign
The campaign, featuring both still images and video, was lensed by the renowned photography duo Mert & Marcus. The video campaign will have a wide reach, appearing in cinemas and on major streaming platforms including Amazon Prime Video, Max, Netflix, Paramount+, and Sky TV.
Hugo Boss CEO Daniel Grieder emphasized Beckham’s global appeal, stating, “David Beckham is an individual that is just known worldwide… Wherever you go, from America to Europe to Asia, young, old, men, women — everybody loves him.”
A Global Icon Fronts Hugo Boss’s Latest Underwear Line
The campaign images showcase Beckham’s physique and undeniable charisma, making him a perfect fit for the Boss One line. This collaboration is expected to boost the brand’s visibility and solidify its position in the competitive underwear market.
Photo Credit Boss
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