ARDAZAEI PREMIERS AT PARIS HAUTE COUTURE WEEK FW24. The Persian designer with, Swedish Modernism and French savoir-faire is known for non-seasonal luxury. For the maison, it will be the first time on the Official Haute Couture calendar. Loved by Celebrities, Housewives and Ardazaei-Woman who adore the house of ARDAZAEI.
MAISON ARDAZAEI COUTURE
The new Swedish luxury womenswear brand ArdAzAei presented its first couture runway show, ‘Midnight in the Persian Garden’, in the Salle des Textiles of Paris’ Musée des Arts et Métiers during the HAUTE COUTURE AW 22-23 season and has held presentations ever since is now proud to become a guest member of the Paris Haute CoutureWeek calendar. Set to present the Maison’s upcoming collection on June 27th 2024 at the Musée des Arts Décoratifs.
ARDAZAEI PARIS HAUTE COUTURE WEEK FW24
Founded in 2018 by artistic director Bahareh Ardakani and her partner in Stockholm, ArdAzAei is an exploration of beauty beyond the seasons, offering responsibly produced, timeless couture and prêt-à-porter.
I am extremely proud, grateful and honoured that ArdAzAei has been invited to become a guest member of the Paris Haute Couture Week calendar.
Since the beginning, I have worked very hard to establish the Maison, a challenging and exciting process that I have managed with a sincere and determined vision. I have followed my dream and this recognition is indeed a prestigious proof that dreams do come true ». —Bahareh Ardakani
ArdAzAei’s guest membership in the official calendar of Haute Couture Week, joining a very exclusive group of esteemed houses, is a recognition of Maison’s efforts to combine traditional savoir-faire with new technologies. Innovating through bespoke organic fabrics and handcrafted collections, ArdAzAei collaborates with Entreprise du Patrimoine (EPV)-awarded and the Global Organic Textile Standard (GOTS)-certified ateliers in France.
Ardakani spent four years establishing manufacturing processes and evaluating textile suppliers before presenting ArdAzAei’s first collection, Midnight in the Persian Garden, an ode to nature articulated through evening wear and tailoring, at the Musée des Arts et Métiers in Paris in July 2022. The following year, ArdAzAei presented The Diffraction of Light at the Musée d’Art Moderne de Paris, a study of luminescence interpreted through techniques of smocking, pleating, embroidery and appliqué.
Both couture collections have informed ArdAzAei’s Souvenirs prêt-à-porter collections, the latest of which is made entirely from organic fabrics, including 26 GOTS-certified pieces—the industry’s most rigorous assessment of a design’s environmental and socio-ethical impact—alongside a vegetable-tanned leather capsule. At the beginning of 2024, ArdAzAei established its atelier in the centre of Paris on rue Saint Florentin, close to the esteemed artisans and Métiers d’Art with whom the Maison regularly collaborates.
Style Cartel was there to witness the first show where we became instant fans. We have also introduced many a client to the maison and we are excited to follow the ArdAzAei elevation.
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ArdAzAei 11 rue Saint-Florentin Paris 75008
Photo Credit: ArdAzAei
