Willy Chavarria Rolls Out Exclusive PFW Merch in a Lowrider, Hitting Paris Streets

Paris Fashion Week is about to get a serious dose of lowrider cool. Adidas Originals and Willy Chavarria are taking the City of Lights by storm with a unique and unforgettable pop-up experience.

Willy Chavarria Rolls Out Exclusive PFW Merch in a Lowrider, Hitting Paris Streets

Willy Chavarria Rolls Out Exclusive PFW Merch in a Lowrider, Hitting Paris Streets

A Rolling Showcase of Style

Leading up to the highly anticipated runway show, a vintage lowrider – a classic Chevy Impala – will be cruising the streets of Paris, making surprise stops at secret locations. At each stop, lucky passersby will have the chance to snag limited-edition Paris-exclusive merch from the Adidas Originals x Willy Chavarria collection.

The Collection:

This exclusive capsule boasts a range of stylish and functional pieces:

  • Chavarria Signature T-Shirt & Long Sleeve: Crafted from premium cotton, these essentials feature iconic Adidas three-stripe branding and bold puff-printed logos.
  • Chavarria Brushed Heavyweight Sweatpants & Zip Hoody: Stay comfortable and stylish with these cosy and durable pieces, perfect for both everyday wear and chilling out.
  • Chavarria Jabbar Low & Dress: Inspired by basketball legend Kareem Abdul-Jabbar, these sneakers and dress shoes add a touch of athletic elegance to any outfit.
Willy Chavarria Rolls Out Exclusive PFW Merch in a Lowrider, Hitting Paris Streets

Don’t Miss Out!

Keep an eye on the Adidas CONFIRMED app and follow @adidasOriginals and @adidasParis on Instagram for updates on the lowrider’s whereabouts. Once the giveaway runs out, special tickets distributed from the lowrider will grant access to a hidden page on the Adidas CONFIRMED app, where limited pieces of the collection will be available for purchase.

Meet the Designer

To celebrate this exciting launch, Willy Chavarria himself will make a special appearance at the Adidas Originals Paris Flagship Store on Saturday, January 25th from 1 pm to 2 pm CET. This is a rare opportunity to meet the designer and learn more about the collection.

ADIDAS ORIGINALS X WILLY CHAVARRIA BRING LOWRIDERS TO THE STREETS OF PARIS WITH EXCLUSIVE PFW MERCH POP-UP

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Photo Credit: Willy Chavarria

Photography: Marco Ovando, Art Direction: Jess Cuevas)

Charlotte Smith

Editor & Chief

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.