Runway Report: ArdAzAei Fall 2024 Couture: Another Dimension

Runway Report for ArdAzAei Fall 2024 Couture brings us to another dimension for the first collection on the official calendar. Swedish-Iranian designer Bahareh Ardakani looked to theoretical physics to create a dream world of other dimensions which has always been in the DNA of ArdAzAei.   A Persian designer with, Swedish Modernism and French savoir-faire is known for non-seasonal luxury.

Runway Report: ArdAzAei Fall 2024 Couture

ArdAzAei’s designer Bahareh Ardakani created a dream world of other dimensions. The trained gemologist looked to theoretical physics, geometry and the concept of string theory to create a lineup that was heavy on mathematically generated shapes. CCalabi–Yaucurves, a visualization of how the different dimensions could be connected, were taken straight off of a text tablet page and then translated into textiles.

“This is my dream world,” she said. “There is this idea that there are more dimensions within the universe that the human eye doesn’t see, but also the fact that we put so much time into working on all the details that don’t show in that sense. So there are so many hidden beautiful details within every piece that I find very fascinating.

“It’s more of a deep dive into mathematics than previous collections,” she added.

An unusual inspiration to be sure, but nature mirrors math and many of her patterns read as blooms, including appliqués on the hip and shoulder of a cocktail dress, or layers of petals on the skirt of a boldly constructed ballgown. As a result, fresh pink florals also abounded, working with precision on the pouffe of a fun minidress with looping folds, but overwhelming in the tumbling cascade of a skirt.

ArdAzAei Fall 2024 Couture: Another Dimension

The folds of these shapes also appeared in retro-futuristic dresses and gowns that floated away from the body, reminiscent of early Pierre Cardin, but worked less well on layers of purple pleats that engulfed the shape. Elsewhere, sharply tailored shoulders carried her construction chops forward.

Ardakani also used 3D-printed embroidery patterns on her signature A emblem, for a sparkly waist panel of glass beads on a black gown. Though she looks to other dimensions, the designer has firmly rooted her five-year-old house in this one and committed to sustainability since its founding. There were eight looks made completely of GOTS-certified organic textiles.

Many of the looks are red carpet-dressing ready. At the show, there were a few celebrity stylists spotted in the front row like Karen Binns. Yet, was the collection cohesive? The floral applique and draping always work for celebrities.

Ardakani views these pieces as wearable art and chose the Musée des Arts et Décoratifs Design Museum to show her moving works. For those who aren’t quite couture clients, she plans to incorporate some of these new ideas and developments into her successful ready-to-wear line that will again be presented in September.

We have been following the brand development and are still fans and can’t wait to see what she creates for September.

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Photos: ArdAzAei

Charlotte Smith

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.