RIHANNA FENTY x PUMA LONDON CREEPER PHATTY PARTY

Our girl Rihanna has been everywhere this week first at Coachella Valley Music and Arts Festival only a few days later she is in London for her RIHANNA FENTY x PUMA Creeper latest drop. On the heels of PUMA’s largest brand campaign launch ever. Rihanna joined PUMA in London to celebrate the launch of the FENTY x PUMA Creeper Phatty Earth Tone sneaker. 

RIHANNA FENTY x PUMA

RIHANNA FENTY x PUMA Creeper latest drop. On the heels of PUMA’s largest brand campaign launch ever. Rihanna joined PUMA in London to

The space was recast to become an underground garden experience. Simulating the shoe’s natural earth tones and the art of camouflage through grass and other natural elements. Invitees enjoyed interactive product displays, magic acts and DJ sets by DJ Skylatylaa, Talia A. Darling and Kim Turnbull.

Notable guests included Rihanna, Aitch, Bianca Saunders, Bree Runway, Dilara Fındıkoğlu, Ikram Abdi Elarica Johnson, Mawaan Rizwan, Michael Dapaah, Ayra Starr, Cktrl, Ciesay and Tayce.

CREEPER PHATTY PARTY

The exclusive Totally Taupe colourway of the FENTY x PUMA Creeper will drop on April 18 at midnight EST exclusively at PUMA.com, while the Green Fog and Warm White colours launch on April 25 at 10 am EST worldwide on puma.com, PUMA stores and global retailers including Foot Locker, JD Sports and Zalando.

Rihanna

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RIHANNA FENTY x PUMA LONDON CREEPER PHATTY PARTY

EVENT IMAGERY 

Courtesy of BFA

ADDITIONAL EVENT IMAGERY TO DOWNLOAD

Courtesy of Darrel Hunter Mode Hunter

Charlotte Smith

Editor & Chief

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.