For this MSGM RTW Fall 2023 Runway report, a label started by Massimo Giorgetti, who founded the high-end fashion brand MSGM in 2008. One of the few independent brands to break Italian fashion’s glass ceiling has been MSGM. I will take a pair of furry shoes, a T-shirt and an oversized blazer, please.
Massimo Giorgetti’s desire for neatness this season had him Marie Kondo-ing his style and keeping what sparks joy. Not every day one catches Massimo Giorgetti in a total black look — let alone witness nine black outfits in one of his MSGM shows come down the runway. This is so New York and a surprise for a runway report from Milan Fashion Week.
MSGM RTW Fall 2023 Runway Report
It made for an extraordinary anomaly in the brand’s fall 2023 collection, marking the first time the designer had “no mood board, nor a story to tell,” Giorgetti admitted.
Pure instinct and his eye for shapes and textures guided the creative process, a natural reaction to his desire for neatness and detox from the overflow of images, references and inputs around him.
The plain off-white location evoking this clean slate further amplified the surprising effect of the black designs as they came out on the expansive runway. Building on the more mature direction Giorgetti has been increasingly pointing to, this part of the lineup included tailored mohair jackets; plush faux furs; body-hugging dresses, and miniskirts covered in bows; little black dresses with corsetry details, and even a foray into eveningwear with a one-shouldered silk slipdress featuring a plunging side slit and furry trims.
Yet, in Marie Kondo-ing his fashion this season, Giorgetti aptly found himself keeping what scintillates joy in him, retracing many of said elements in his archives. That’s when colours kicked in, and plush textures multiplied in the lineup, with a triumph of faux furs, fluffy hats and shoes rendered in vibrant hues and bouncing as the models strutted at the fast-paced beat of The Chemical Brothers’ hits.
Adding to the tactile quality of the collection, furry knits were offered in maxi volumes; leopard patterns were introduced as basics in coats and blazer jackets; abstract prints and striped shirts were styled with flocked denim separates, whose appearance was mimicked in a sequin-covered blue shirt and matching baggy pants.
A brocade fabric reprised from an MSGM collection of a decade ago still made for one of the highlights when cut in a miniskirt or short dress. “It’s a way to go back to our freer years. There was less merchandise and rules, and our heads were less polluted, too,” said Giorgetti.
Fall 2023 Runway Report
Although expressed boldly, here was an adequate exercise of simplification regarding the number of pieces per look and their immediate readability. The collection also restated that as much as Giorgetti pivots toward a more refined aesthetic or strips down brainy references, one core asset he luckily can’t silence: that youthful energy that’s the very essence of MSGM and that always cuts through the noise.
What do you think, Hot or Not?
Follow us on TikTok & stay updated on everything in Fashion & Culture. Check out the best collaborations to add to your rotation this week, follow @stylecartel on Instagram, and sign up for our newsletter for early access to the best drops sent to your inbox.