The LVMH Prize 2021 has announced the names of its nine finalists, and the majority are BIPOC designers. Traditionally the award for young talent is made up of eight finalists, but as the final two won an equal number of votes, nine were selected this year.
LVMH Prize 2021
Two of the finalists create genderless collections – de Vilmorin, the happening young French designer based in Paris who participated to great acclaim in Gucci Fest and has since been named creative director of Rochas in Paris; and Rui Zhou, a Chinese designer based in Shanghai.
A trio from the US – a country which has never provided a top-prize winner – is composed of Christopher John Rogers, a womenswear designer based in New York; Conner Ives, a womenswear designer based in London; and Colm Dillane, a menswear designer based in New York, whose brand is called Kidsuper.
Rogers, a graduate of the Savannah College of Art and Design, has already garnered enormous attention – nabbing last year’s CFDA Emerging Designer of the Year award, and providing the spruce purple coat that Vice President Kamala Harris wore on the US inauguration day. He is also a charming talker noted for his ruffle-mad sophistication for the red carpet, where he has dressed Rihanna.
Conner Ives focuses on developing fashion from deadstock and vintage looks, showing revamped sequin bubble gowns; patchwork Italian flag looks and upcycling fabulous sunset felt jackets.
While Colm Dillane, a multimedia artist from Brooklyn, works in a counter-culture aesthetic with painterly graphics. His designs capture the ambitious energy of NYC, and his lookbook suggested he would be perfect for a future Moncler Genius collaboration.
LVMH Prize 2021 Nine Finalists
And, finally, there is one South Africa talent, Lukhanyo Mdingi, based in Cape Town, who designs womenswear and menswear. Young fashion designers under the age of 40 who have created at least two full collections may apply. Traditionally, the 20 finalists present their collections to a panel of experts in Paris during the women’s ready-to-wear season in early March.
This year, due to the pandemic, the LVMH Prize took place entirely digitally, with the young talent presenting their ideas with lookbooks; 360-degree clips of key outfits; short videos – many shot on iPhones – and mini-interviews. Moreover, for the first time, members of the public were allowed to vote over the Internet; their cumulative vote counting for the same as one expert – out of 66 – in the final tally. This year marks the award’s eighth edition.
Last year, the lockdown forced the cancellation of the final, leading LVMH to divide the prize equally between its eight finalists. Underlying the global interest in the €300,000 LVMH Prize, this year over 1,900 candidates applied from 110 countries.
All told, there are five prizes: The LVMH Prize for Young Fashion Designers with a €300,000 endowment and benefits from a one-year bespoke mentorship program provided by a dedicated LVMH team. The Karl Lagerfeld/Special Jury Prize that rewards a young designer with €150,000 and a mentorship program. And finally three prizes for young fashion-school graduates who completed their studies in 2020 or 2021 by allocating them, as well as their school, a €10,000 grant. The prize-winning graduates will also join the creative studio of an LVMH house for one year.
Who are you looking forward to seeing their next collection? Why do you think there are more BIPOC designers than ever before?