We all knew this was coming with Pharrell Williams at the helm of men’s ready-to-wear; the news of Louis Vuitton launching a fine jewellery line for men was inevitable. Jewellery for men is a trending, and men want the finer things in life, too. Here is the latest news on Fine Jewellery Line for Men.
Louis Vuitton Fine Jewellery Line for Men
The creative mind of Francesca Amfitheatrof leveraged house codes and the playful personality of the founder’s grandson, Gaston-Louis Vuitton, in the 18-piece “Les Gastons Vuitton” collection.The new “Les Gastons Vuitton” fine jewellery is articulated around the creativity, curiosity and playfulness of third-generation family member Gaston-Louis Vuitton.
Louis Vuitton is expanding its acceptable jewellery offering with “Les Gastons Vuitton,” an 18-piece collection with a masculine feel that celebrates Gaston-Louis Vuitton, the grandson of the house founder. The new line is articulated around three personality traits of this “interesting character and was not talked about very much,” Francesca Amfitheatrof, artistic director of watches and jewellery at Louis Vuitton, told WWD.
Born in 1883, he is best remembered as an erudite inventor, cultural magpie and keen collector whose personal collection of trunks contributed to building the brand’s extensive trunk archive.
Louis Vuitton Launches Jewellery Line for Men
“He had been a sickly child, so he spent much time at home,” she said. “He started to study and educate [himself], and became fascinated with different cultures, expanding his mind and became a big collector.
“Since he was the third generation, born into a family that was already successful and established, he had a different approach to what he wanted to add to the family business,” she continued.
The collection’s name is a play on the Vuitton scion’s first name and “les garçons,” or “the boys” in French. Amfitheatrof wanted its plural form to reflect on the man’s multifaceted character but also that of its future wearers.
Though billed as a men’s collection, “Les Gastons Vuitton” is intended as a unisex line, with Amfitheatrof comparing it to denim jeans. “Everyone has a pair, everybody wears jeans,” she said. “It’s about attitude, not gender.”
Denim and the cobalt tone appearing in Louis Vuitton branding led Amfitheatrof to the dark blue titanium developed for the new fine jewellery line in a nod to raw indigo and the navy blue of a classic wardrobe.
Owing to Vuitton’s quip that he was “almost born in a trunk” and his lifelong curiosity, “The Curious” chapter is based on the house’s famous product, with bracelets, stud earrings and necklaces featuring miniature versions, each holding a diamond.
Available from selected Louis Vuitton stores worldwide, in the fine jewellery selection and alongside its men’s collections, as well as the brand’s website, “Les Gastons Vuitton” is priced between 1,900 euros for a single Trunk diamond stud earring and up to 145,000 euros for the Masterpiece Gourmet white gold necklace, paved with more than 13 carats of white diamonds.
Hot or Not?
Follow us on TikTok and stay updated on everything in fashion and culture. Check out the best collaborations to add to your rotation this week, follow @stylecartel on Instagram, and sign up for our newsletter for early access to the best drops sent to your inbox.
Photo Credit: Louis Vuitton
