Now that life in London is starting to open there are Pop-Ups all over London happening. Last week we had the pleasure of attending the Lone Design Club X Westfield London POP UP and it was so fun! We had the opportunity to discover up and coming fashion brands, lifestyle and beauty brands.
As well as kick our feet up eat, drink and be merry in a cool cloud that was Instagramable like back in the day.
Lone Design Club X Westfield London
The Lone Design Club is the fashion, beauty and lifestyle omnichannel championing independent and sustainable brands, has partnered with Westfield London this June to bring an experience led pop-up store to discover the future of fashion.
For Westend girls like us, it was a great reason to get out, put on a smile and colourful outfit.
LDC X Westfield London pop-up retail experience
The concept is to put the human connection and storytelling back at the retail’s centre. So Lone Design Club has partnered with Europe’s largest retail destination, Westfield London, to launch the LDC X Westfield London pop-up retail experience.
LDC X Westfield London
The pop-up experience was designed to empower independent and sustainable designers to engage directly with a new audience. It is highlighting to consumers the exceptional talent of a new generation of artisans and makers pushing the boundaries of sustainability. Trailblazing new production methods and integrating technology into all areas of their business paving the way for a greener future.
Lone Design Club X Westfield
At the Launch, we were introduced to an opening night of fizzy drinks from sustainable winemakers, Seachange, and premium cocktails courtesy of Vivir Tequila X London Essence, celebrating the return of physical retail.
The store also showcased an array of the best ethical fashion, beauty, and lifestyle brand talent out there. With exclusive in-store pieces from one of the UK’s most exciting and daring designers, Dylan Joel, challenges and redefines the boundaries of Menswear and Womenswear with contemporary androgynous garments.
This store will be introducing a new range of sustainable accessories from Amadeus and Stephanie Grace Jewellery, along with one-off upcycled outerwear from the unique London-based brand Hoh Pabissi and so much more.
The best ethical fashion, beauty, and lifestyle brand talent
“The future of shopping IRL is discovery, not distribution. Go online for convenience buying sure – but to be inspired, to have a truly new and unforgettable experience – get out on the high street.
At LDC, we believe experience starts with people; we position our independent and sustainable designers, these incredible storytellers and makers – right at the forefront of the sales process – why? Because not only do you get the best experience possible, but you are speaking to the person who created it, and we should all know where the products we buy genuinely come from, who made them and the story behind them.” Lone Design Club, CEO Rebecca Morter
POP UP NOW OPEN
To make the shopping experience more fun LDC infused the best elements from the digital and physical spheres. With a live stream shopping studio, live editorial shoots, an interactive Instagram room, and beauty pampering treatments on tap.
The innovation keeps coming with an in-store swap shop from SWAPCHAIN, allowing customers to exchange clothes with a simple tap of an app. Exciting designer lead workshops further celebrate our makers, kicking off with a soothing candle-making session.
Where participants will use natural and vegan ingredients and an array of essential oils. Each formulated using botanical scents and will be able to create their candle. Next up Upcycling, with the chance for participants to customise their favourite pre-loved items and interactive cocktail making classes with premium Tequila from VIVIR.
Continuing their support for a more sustainable industry, LDC will host the “Sustainability Post Pandemic: Meet the Mindful Makers. “ A panel discussion in collaboration with Westfield. The session is inspired by Westfield’s latest research, revealing sustainability remains a key focus for consumers. With 57% of UK shoppers claiming they will be more mindful of their online purchases due to the distribution and packaging impact on the environment.
The panel aims to engage the community, spread the word around sustainability, conscious consumerism, going trendless, and supporting small designers, especially in the current economy.
Lone Design Club X Westfield London POP UP
This launch will be the first of many for LDC in 2021; Lone Design Club will expand its experience-led physical pop-ups stores across the UK and Europe, doubling down on its core values of ethics, sustainability, and social impact. They will place transparency at the core of the new retail landscape by launching various initiatives throughout 2021. LDC tackles sustainability on all fronts from new rental partnerships, sustainable e-commence packaging, refill stations, and upcycling programs.
They lead by example and support their independent and sustainable brands to keep moving forward in these areas. Our highlight of the evening was meeting founder Yassmine of the breathable nail polish L’ ATELIER Paris Natural nail polishes with 85% bio-sourced ingredients. Green, 13-free, vegan, cruelty-free, plant-based and breathable nail polish! As a Muslim who loves her nails and her nail art, it was wonderful to discover this brand.
So if you live in West London or looking for something to do go check out the Lone Design Club X Westfield London POP UP NOW OPEN. Let us know what you discover and don’t forget to take a selfie in the clouds.
Photos courtesy @lonedesignclub #ldcxwestfieldlondon
Video by Gabriel Myerscough