Announced HIGHSNOBIETY “NOT IN MILAN” MILAN DESIGN WEEK 2024 the second installment of its “Not In” experiential activation series this year. Highsnobiety, the media pioneer who since its inception in 2005 has been at the forefront of youth culture across the globe. The events with take place in April in conjunction with Milan Design Week. Brought to life with a dedicated product and design pop-up at Sidewalk Kitchens, Milano’s trendy food collective.
HIGHSNOBIETY “NOT IN MILAN”
Highsnobiety will be taking over the menu, fitting the space with specially made design furniture and products, and using the location as a central hub for programming extensions throughout Not In Milan.
Since launching in 2020 with Not in Paris, the “Not In” city series has expanded to key cities across the globe, taking in London, New York, Milan, Miami and Paris in coordination with fashion months and design weeks to showcase the best of culture within each respective city.
HIGHSNOBIETY MILAN DESIGN WEEK 2024
Expressed through omnichannel storytelling, pop-ups, community events and product collaborations, Not In Milan, launching on April 14, 2024 is a multimedia festival of culture in celebration of the Italian city and more. Highsnobiety has partnered with leaders across the design, culinary, fashion, and music communities, bringing together leaders within their respective creative fields from across the city of Milan.
MILAN DESIGN WEEK 2024
Events will be invite only. The product and design pop-up space at Sidewalk will be open to the public from April 17-19th between 8am-4pm and 6pm-11:30pm. Allows the community to experience Not In Milan through spatial design, visual displays, food, drinks and vibes.
PRODUCT COLLABORATIONS
Not In Milan will showcase new products from Highsnobiety’s in-line collection, alongside limited-run collaborations with local and global creatives:
In-line Collection
The exclusive “Not In Milan” Highsnobiety in-line collection is inspired by the city’s Art Deco signage and the tradition of enjoying a late afternoon aperitivo. Featuring an aperitivo logo jersey, signature hoodie, long sleeve t-shirt, and umbrella adorned with the iconic Art Deco motif, each piece exudes Italian flair for any occasion.
Salone Del Mobile
In its second year collaborating with Salone del Mobile, the renowned design fair leading contemporary design since 1961. Highsnobiety unveils its latest capsule for Not in Milan, featuring an array of pieces paying homage to design innovation. From the Icons T-Shirt celebrating iconic chair designs to the Milano Tote Bag. Inspired by the city’s influential fair, each item showcases meticulous craftsmanship and cultural significance, encapsulating Milan’s rich design legacy.
Inter
Highsnobiety and Inter have unveiled a captivating new capsule collection for Not in Milan. Featuring a collaborative cushion and blanket adorned with the club’s iconic colors. Crafted in Italy from a luxurious wool and cotton blend, both pieces showcase a meticulously woven logo near the seam.
Bar Basso
Highsnobiety and Bar Basso unveil their third capsule collection for Not in Milan, featuring standout products such as a heavyweight t-shirt showcasing a life-sized graphic print of a ’70s famous “Sbagliato” negroni glass and a fleece crewneck with embroidered logos and appliqué graphics honoring the renowned Milanese institution’s legacy.
Zanotta
Highsnobiety and Zanotta revisit the iconic Mezzadro stool, redesigned with a rubber-dipped finish inspired by hand tools, accentuating its practicality. Contrasting unpainted steel and custom rubber coating harmonize seamlessly, while engraved co-branded logos adorn the seat, offering a modern twist on a timeless design.
The Not In Milan collection and collaborations will be exclusively available on the Highsnobiety iOS app & Highsnobiety Shop.
PROGRAMMING COLLABORATIONS
Inter x Highsnobiety at San Siro Stadium
The Giuseppe Meazza, also known as San Siro, is a legendary football stadium in Milan, Italy, famous for its rich history and electrifying atmosphere. Inter opens the door of its home during the Serie A match Inter vs Cagliari for a special event in the Hospitality Lounge of San Siro stadium with food, beverages,and music to present the new collaboration with Highsnobiety.
Silicone Club Milan
A vibrant nightlife venue known for its cutting-edge music scene, its sleek design and innovative entertainment offerings make Silicone Club Milan a must-visit destination for those seeking an unforgettable night out. Highsnobiety Soundsystem will host a celebration with Camperlab with music by Pxssy Palace, Crystalmess and Rosa Pistola.
Marchesi 1824
On the occasion of their collaborative “monoportion” for Not in Milan, Highsnobiety and Marchesi will present a special workshop during which, guests will participate in a delectable masterclass in pastry creation and a joint breakfast at one of Milan’s oldest patisseries.
Not In Milan full event schedule:
- Inter at San Siro Stadium (April 14)
- The Opening Aperitivo at Bar Basso (April 16)
- Pop-Up Party at Sidewalk Kitchens (April 17)
- Marchesi 1824 Breakfast Club for Highsnobiety (April 17)
- Zanott House Party (April 18)
- CAMPERLAB Underground presented by Highsnobiety (April 18)
- Not In Milan Run Club with Slip
- pmode and HOKA (April 19)
- MISBHV x TEILE at Antonioli (April 20)
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Photo Credit: Highsnobiety
