Beauty news from the Nordics. Helena Christensen Returns to Her Roots as First Celebrity Face of Danish Hair Care Brand Hårklinikken. The 1992-founded scalp and hair treatment brand is looking to supercharge growth amid the category’s ongoing momentum. Hair growth for women is a booming business and you are worth loving your scalp more and Helena Christensen is a testament to that.
Helena Christensen X Hårklinikken
“[The campaign] is an extension of who I am; my hair is wild and full of salt water — everything about it feels very honest,” said Christensen, who has chopped, dyed, crimped and permed her strands in every way imaginable throughout her modeling career, and subsequently holds maintaining her hair’s health as high priority.
Hårklinikken, the Danish scalp and hair growth brand and clinic long loved by A-listers, has now officially added a new face to the tribe. Supermodel Helena Christensen has joined as a brand ambassador, kicking off the partnership by fronting the brand’s latest campaign shot on the shores of Malibu, Calif.’s El Matador State Beach, where Christensen found herself in her element.
Helena Christensen New Face of Hårklinikken
“Hair plays a very important role in my life,” continued Christensen, who became a Hårklinikken client in 2020 per the suggestion of a friend. “We all know what it feels like to go through periods where you might be shedding more hair than normal — it makes you concerned even if you have a lot of hair, and especially as a woman you talk about it with your friends.”
That the brand — like Christensen herself — was born in Copenhagen also helped. “I grew up being very environmentally conscious — both because of my family but also because Denmark has played a big role in making me aware in that regard,” she said. “Realizing Hårklinikken was founded by a Dane made me feel myself and my hair would be in good hands.”
Spawned in 1992 as a result of founder Lars Skjøth’s own encounter with hair loss, Hårklinikken offers a range of hair care and styling products, though it is best known for its Hair Gain Extract, which is tailored to each customer’s specific goals relayed during a virtual or in-person consultation. The brand operates seven clinics in Copenhagen; Aarhus, Denmark; Reykjavík, Iceland; Dubai; New York; Beverly Hills, and Tampa, Fla.
“We have definitely seen more momentum as a [result of] the whole focus on scalp health,” said Skjøth, adding that the brand’s client base — which is roughly 70 percent women — has grown over the years largely due to word of mouth. (The brand eschews TikTok entirely and has a sparse presence on other social platforms like Instagram and Facebook).
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Photo credit: Hårklinikken
