Ferragamo Pre-Fall 2023

New things are happening with the Ferragamo Pre-Fall 2023; they are tapping into the Euphoria generation. However, Maximilian Davis‘s vision is old to new, tapping into the iconic Ferragamo archives. Subtly seductive and younger aesthetics for Ferragamo by imbuing a cowboy feel into this Ferragamo Pre-Fall 2023 collection.

Ferragamo Pre-Fall 2023 Younger Aesthetics

Ferragamo’s overhaul started when Zendaya sported one of his first designs a fortnight after they were stridden during Milan Fashion Week. Similar to the house’s founder and his creations, the right bard was needed to best embody and express the potential of Davis’ aesthetic. Its new sensuality and the younger direction the brand has taken. Arrivals by Dua Lipa and Lewis Hamilton that closely followed added to the hype around the label and confirmed Davis’ mission in reclaiming Ferragamo’s spot on the red carpet and social media. However, he might be taking notes from Olivier Rousteing, keeping it more exclusive. 

“The idea is to introduce stars to Ferragamo again and have them in our community again,” he reiterated in a preview of his first pre-collection in Milan.

In keeping with the journey, he started with the spring 2023 lineup; the designer also had Hollywood in mind for this elegant collection. Only he soared from Mount Lee’s famed sign to widen the scope of his exploration and multiply references. Which ranged from a Mark Rothko painting for the colour palette to Nancy Holt’s Sun Tunnels installations for geometric motifs on leather pieces.

©FERRAGAMO, Photography by Rafael Pavarotti

Enlightened by Salvatore Ferragamo’s design of cowboy boots for “The Covered Wagon” silent movie in 1923, Davis imbued a Western American feel. In addition, he created sharp, clean lines, further developing a significant addition he made in the Ferragamo lexicon for spring: denim.

Denim jackets, pants and even a shirtdress doubled as a coat, had a graphic appeal and flanked looks in distressed leather or flocked velvet. The sparkly red jeans winking to Marilyn Monroe’s Ferragamo shoes of the past that stole Davis’ debut show were succeeded by a black pair.

Davis spotlighted the brand’s craftsmanship with rich fabrications. Sleek tailoring, five-pocket pants and a gold bustier dress were crafted from eel skin. An organza slip dress and a duchess coat were splashed with checkered motifs; skintight cashmere frocks and long johns exalted the body with effortless elegance. While a juxtaposition of natural and shaved textures defined a statement trend shearling coat.

©FERRAGAMO, Photography by Rafael Pavarotti
Ferragamo Pre-Fall 2023

Intensifying the subtle sensuality of the lineup, Ferragamo’s legacy in silk scarves was reinterpreted in a modern way via the draped details of strapless gowns, in printed tops, and a simple yet uber-chic men’s ribbed knit with a front panel to throw back over a shoulder.

As for those sought-after red carpet moments, there’s no magnificence in the eveningwear Davis conjures. Instead, everything is pared down to be relatable with consumers and often versatile enough to exist far from photographers’ flashbulbs. A queue is a nude, two-piece ensemble made up of a long skirt with a minimal cady jacket with raw edges that could be worn to the office. Although the same can’t be said for the arty, metal-handled iteration of the Prisma bag, which was definitely the diva of the accessory cast.

What do you think of the latest Pre-Fall 2023

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