Sole DXB’s 10th Anniversary Hosted By Hassan Hajjaj

Sole DXB held its annual festival Dubai celebrated from December 9-11, 2022. Marking its 10th anniversary, the event was hosted for the first time by Moroccan designer and photographer Hassan Hajjaj.   Known for tapping and reimagining Moroccan cultural touchstones, Hajjaj created artful gathering spaces throughout the festival, including a shop with activations by Henna artist Azra Henna.

Sole DXB’s 10th Anniversary


Sole dxb, D3 ❤️‍🔥 . . . . . #fypシ #اكسبلور #whattodo #soledxb #wheretogodubai #weekendactivities #whattododubai #streetweardubai

♬ Obsessed With You – Central Cee

Style Cartel wants to highlight the women in sneaker culture and highlight the female-centred activations and independent women-led brands on site. Events included “Agents of Change,” a talk hosted by Eeman Abbas, founder of wellness brand Ketish, with Sarah Alagroobi and Asma Elbadawi, all of whom discussed how Arab women are shaking the status quo in culture.

Sole DXB’s 10th Anniversary

Women-founded labels with displays at the event included: Claudette by Layan Al-Abbous, Kazna Asker, and Alyssa Marie Groeneveld, as well as Jameela Elkafi’s Azeema magazine and agency, which curated a selection of independent labels, including Air Pangea, Azura Lovisa, By.Wuzzy, Hadiyah Hussein and Karma Malhas.

Sole DXB’s Hosted By Hassan Hajjaj

A book signing was hosted at Virgin Megastore featuring Nav Gill, author of Nice Kicks and Vikii Tobak, who penned Ice Cold, a book documenting hip-hop jewellery history.


Took on SOLE DXB with BLSSD — styled by yours truly #soledxb #fashionshoot #festival #dubai

♬ KU LO SA (Speed up version) – Oxlade

Sole DXB started in 2011 as a sneaker and hip-hop event in a warehouse with about 1,000 attendees. Over the years, founders Hussain Moloobhoy, Rajat Malhotra and Joshua Cox expanded their vision to establish a yearly event with a global brand, including Adidas, Puma, On Running, and performers like Burna Boy, Wu-Tang Clan, Rico Nasty, Jorja Smith, Rapsody and Ari Lennox to name a few.

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