evian and Balmain complete their partnership with the long-awaited launch of a new limited edition 75cL glass bottle, sold in France exclusively on the evianchezvous.com website and at La Grande Epicerie de Paris (online and in stores). It will also be present on a selection of tables in restaurants, hotels and cafes at the end of November to temporarily replace the standard evian glass bottle.
EVIAN AND BALMAIN
|OCTOBER 26, 2022: evian is launching today, in several international markets, its annual limited edition 75cL glass bottle, in partnership with the fashion house Balmain. A new illustration of the multifaceted partnership between the natural mineral water brand evian and the creator Olivier Rousteing.|
|This new evian x Balmain limited edition is available today exclusively on the evianchezvous.com website as well as at La Grande Epicerie de Paris, in stores and online. It will also be present on a selection of tables in restaurants, hotels and cafés from the end of November to temporarily replace our standard 75cL bottle.For 15 years, evian has collaborated each year with renowned designers to design unique 75cl glass bottles. |
LIMITED EDITION BOTTLE BY OLIVIER ROUSTEING
This year, the new evian x Balmain limited edition is the symbol of a common ambition between the two brands.Crafted by the Artistic Director of Balmain, Olivier Rousteing, this bottle pays tribute to the founder of this couture brand, Pierre Balmain, who grew up in Saint Jean de Maurienne, a small village in the Alps located near the Cachat spring in Evian- the baths. This limited edition therefore combines the universes of the two French brands, with a light blue lace pattern and droplets inspired by evian natural mineral water, all adorned with the inseparable golden characters of the Balmain house.
In order to celebrate this launch, a video campaign was created, presenting this new bottle in the hands of Olivier Rousteing, in the middle of an astonishing decor inspired by the famous alpine origins of the evian brand. The imposing silhouettes of the mountains are reflected in crystal clear water symbolizing the purity* of evian natural mineral water.
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Photo Credit: evian