Let’s be clear: when Edward and Akua Enninful throw a party, you go. Not just because you’re told to, but because you know it’s where the future of fashion is being signed, sealed, and delivered. It’s October in Paris. Fashion Week is in a fever dream. And at Le Grand Café, a new media empire just threw down the gauntlet.
This wasn’t just a party; it was a power move. The final stop on a global takeover that hit New York, London, and Milan. The event was the Parisian exclamation point on the launch of EE72, the Enninfuls’ new global media and entertainment company, and its print baby, 72 Magazine.
The Guest List Was Unhinged (In the Best Way)
Seriously, the velvet rope was straining. The sheer gravity of the names in the room spoke volumes about the Enninfuls’ pivotal status. We’re talking Leonardo DiCaprio whispering with Cynthia Erivo. Heidi Klum gliding past Paris Hilton and her entire dynasty—Nicky and Kathy included. Kaia Gerber, Adut Akech, and Paloma Elsesser giving us runway royalty, off-duty.
This was the nexus where Hollywood heavyweights (Tessa Thompson, Demi Lovato) collided with fashion’s new guard (Daniel Lee, Harris Reed) and industry legends (Inez and Vinoodh, Juergen Teller). DJs Hale Zero and Little Simz kept the energy electric. It wasn’t just a mix of people; it was a fusion of worlds. This is the EE72 ethos made manifest.
Why Edward and Akua Enninful Are Everything
Let’s address the elephant in the high-fashion room. Edward Enninful, the co-founder and Chief Creative Officer, has consistently redefined what culture and style look like. He championed diversity, forced necessary conversations, and elevated the global narrative. His work has always transcended the glossy page. He understands that fashion is a mirror, not just a fantasy.
Now, with Akua Enninful as co-founder and CEO, leading with her business acumen, they’ve built EE72. This company isn’t doing things the old way. It’s about content, immersive experiences, and products that “challenge audiences to see the world through new eyes.” Their vision is anchored in empathy and innovation. They aren’t just adapting to the interconnected world; they’re architecting it.
The launch of 72 Magazine is a tangible, $20 stake in the ground. Led by Editorial Director Sarah Harris, it’s the print counterpoint to their dynamic digital platform. It’s a cornerstone where “diverse voices don’t just exist—they lead.” This move solidifies their legacy. They are not just reporting culture; they are the people who move culture forward.
The EE72 Prediction: What’s Next
What do we predict from a company built on transformation? EE72 will become the pivotal platform for authentic, boundary-pushing content.
- They will successfully blend high-fashion luxury with accessible, culturally relevant entertainment.
- Expect immersive digital experiences that redefine how we consume fashion media.
- Their strategic partnerships will be legendary, bridging the gap between niche culture and global appeal.
- 72 Magazine will set a new standard for independent, high-quality print journalism.
The Enninfuls are not playing games. They are building a legacy that connects communities and cultures. Simone Oliver as Head of Content ensures the platform stays future-forward and sharp. This is more than a media company; it’s a movement.
The New Power Couple
The final party in Paris proved it. Edward and Akua Enninful are the new power couple of media. They successfully launched their vision across four major fashion capitals. They have the A-list support, the visionary leadership, and the crucial mission. EE72 is here to stay. And darling, we’re all invited to watch the show.
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