Balmain FW25: A New Era of Softness

Alright, my fashion detectives, let’s unpack Balmain FW25: A New Era of Softness’s chapter, shall we? Because honey, Olivier Rousteing just hit the reset button, and it’s a whole new vibe. We review Balmain’s Fall 2025 show, exploring Olivier Rousteing’s “new era” with soft, cocooning shapes and a departure from his signature bold silhouettes. Discover rib-knit dresses, slouchy coats, and a gentler approach.

Balmain Fall 2025: From Anvil Shoulders to Soft Embrace

Let’s be real, we all know Balmain for its unapologetic glamour, those power shoulders that could cut glass, and enough gold to make a pharaoh blush. But this season, Olivier Rousteing surprised us all, trading in the hard ice cream for a scoop of soft serve. And darling, it was a refreshing change.

Alright, my fashion darlings, let’s talk about a plot twist that’s got me reaching for my best vintage Chanel and a perfectly chilled martini. Because Balmain, yes that Balmain, just traded in its signature armor for a cashmere hug. And honey, it’s a whole new story.

A Bit About Balmain: A New Era Dawns

Balmain, a house synonymous with opulence and bold silhouettes, is now stepping into a new era. Rousteing, known for his dramatic designs, is exploring a softer, more approachable aesthetic. This collection marks a pivotal shift, signalling a broader strategy to streamline and expand the brand’s reach.

Balmain FW25 Runway Report: Cocooning Comfort, Elevated

Gone are the days of rigid structures and blinding embellishments. Instead, we were treated to a collection of soft, enveloping shapes. Rib-knit dresses that hugged the body like a warm embrace, and slouchy coats that whispered comfort and a general sense of ease permeated the runway.

I would say this collection is about cocooning. There’s a softness that I’m proud of…. For me, it’s the beginning of a new era.”

Key Silhouettes:

  • Voluptuous Rib-Knit Sweaters and Dresses: Slouchy and bat-winged, worn with a casual, hoodie-like attitude.
  • Slouchy Coats: Round, oval, and origami shapes, offering a sense of enveloping comfort.
  • Robe-Like Grey Coats: Cinched with wide belts, echoing the design of Balmain’s new Anthem bag.
  • Zebra Patterns: A nod to founder Pierre Balmain, signalling a change of stripes.

Key Accessories:

  • Extreme Scrunch Boots: Adding a touch of oomph to the soft silhouettes.
  • Balmain’s New Anthem Bag: Cinched wide belt detail.
  • Loosely Draped Leather Pumps: (Though, let’s be honest, these were a miss.)
  • Tall Stovepipe Boots: (Also a bit stiff for the overall vibe.)

Beauty Trends:

  • Natural Glam: Effortless, understated beauty.
  • Soft, Natural hair: Hair that looks touchable and relaxed.

Runway Trends:

  • Soft Cocooning Shapes: Embracing comfort and ease.
  • Gentle Luxury: A departure from overt opulence.
  • New Era of Balmain: A shift in creative direction.
  • Grey Cashmere: A new colour palette for Rousteing.
  • Zebra Print: A nod to the founder, and a refreshing change.

The runway was a sea of soft, enveloping shapes. Rib-knit dresses that hugged the body like a warm embrace, and slouchy coats that whispered comfort and a general sense of ease permeated the show. It was a refreshing departure from Balmain’s usual hard-edged glamour.

Balmain FW25: A New Era of Softness



Olivier Rousteing’s Balmain Fall 2025 collection is a breath of fresh air, a testament to the power of evolution in fashion. It’s a reminder that strength can be found in softness, and that even the most iconic brands can reinvent themselves. And darling, that’s a story worth telling.

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Photos: Balmain

Charlotte Smith

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.