Emma Chamberlain, content creator and entrepreneur, brings a taste of her personal style to a collaboration with West Elm, featuring a collection of furniture, lighting, decorative accessories, and textiles. Chamberlain brings a part of her home and who she is as a person to this collection, and extends herself to it by creating spaces that feel authentic, comfortable, and unique.
The Inspiration
Chamberlain worked hand in hand with the West Elm team to design pieces that she would select for her own home from vintage finds, warm textures, and an easy way to entertain. The collection is an intertwining of Chamberlain’s relaxed California style with West Elm’s approach to modern design, bringing a personal, expressive, and stylish feel to everyday living.
The collection consists of designs and motifs inspired by Chamberlain’s tattoos. The designs embody her nostalgic charm and contemporary minimalism, while balancing West Elm’s focus on responsible sourcing and meaningful craftsmanship. However, Chamberlain was mainly inspired by buttons, which is apparent through pieces from the collection.
The Pieces
The collection consists of eclectic pieces that can add a personal touch to a home. They are the type of pieces that can draw one’s attention and can be iconic to one’s home. The collection tells a story of not giving up personal style for anyone, even when it comes to the home.
Chamberlain says, “My home decor philosophy is pretty simple, I believe the home should invite you to live in it. The colors should draw you in, the objects should feel approachable and lighthearted, every seat should ask you to stay awhile, and every piece should be as functional as it is charming, creating a home that not only looks beautiful, but feels beautiful.”
A person’s home can tell a lot about them, and what makes it special are the unique pieces it contains, which is what the collaboration represents. It’s an extension of Emma Chamberlain’s home.
The Approach
Chamberlain continues to explain, “My approach to home decorating is inherently eclectic. Rather than choosing pieces based on what should go together, I choose what feels right to me, mixing styles and eras to create a space that feels truly unique. This collection captures that spirit, drawing from many different aesthetics while still feeling cohesive.”
From pigeon pitchers to a button side table, pieces that are different go together and make the collection whole. The collection defies stylistic frameworks and celebrates pure artistry and craftsmanship.
Day Kornbluth, President of West Elm, notes that “Emma brings a distinct point of view to everything she creates. Working closely with Emma, we pushed the brand into new creative territory. The result is a collection that balances practicality with personality—playful icons, bold color, and pieces designed to bring humor and joy home.”
The collection was officially launched on March 30th, with doors opening in New York and LA, celebrating the drop with exclusive zines and giveaways.
Shop the collection now!
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