Boucheron’s new campaign, “Comings and Goings,” starring Zhou Dongyu and Ethan Juan, captures the essence of the Lunar New Year – a time of reunions and new beginnings. Explore the Quatre collection and discover how this iconic design accompanies every journey.
Boucheron, the renowned French High Jewelry Maison, celebrates the spirit of the Lunar New Year with a captivating new campaign featuring Global Brand Ambassador Zhou Dongyu and acclaimed actor Ethan Juan. This year’s theme, “Comings and Goings,” beautifully reflects the dual nature of the holiday – a time for both cherished reunions and embarking on exciting new adventures.
A Tale of Two Journeys
The campaign showcases two distinct narratives. Zhou Dongyu embodies the spirit of exploration, embarking on a new chapter in her life, while Ethan Juan cherishes the warmth of family reunions. Both journeys are deeply personal, highlighting how Boucheron’s iconic Quatre collection empowers individuals to embrace their unique paths.
Quatre: A Timeless Icon
Created in 2004, the Quatre collection seamlessly blends four distinct motifs from Boucheron’s rich heritage: the Double Godron, the Clou de Paris, the row of diamonds, and the Grosgrain. This timeless design transcends trends and effortlessly complements any style.
Strength and Protection
Quatre is more than just jewellery; it’s a symbol of strength, protection, and individuality. It empowers wearers to lead with confidence, inspire others, and embrace their own unique journey. The campaign features exquisite pieces from the Quatre Classique and White Edition collections, offering a diverse range of expressions for this iconic design.
About Boucheron
Founded in 1858 by Frédéric Boucheron, the Maison has a legacy of innovation and artistic excellence. As the first jeweller to establish a presence on Place Vendôme, Boucheron has consistently pushed the boundaries of creativity, crafting timeless pieces that celebrate individuality and self-expression.
Shop the Quatre Collection: Explore the full range of Quatre jewellery on the official Boucheron website. Follow Boucheron: Stay updated on the latest by following Follow Style Cartel
