Parisian label Casablanca always hits different. For Spring-Summer 2026, they are giving us pure, unadulterated intimacy. The new “Friends & Family Portrait” campaign is genius. It’s rooted in the brand’s vibrant community. This isn’t staged. It’s lived. Each talent chose and styled their own pieces. This approach screams authenticity. It’s what we love about Style Cartel – real style, real people.
Casablanca SS26 Friends & Family
Casablanca is a luxury label. It effortlessly blends sportswear with sophisticated tailoring. Think tennis club chic meets opulent resort wear. Founded in 2018, it quickly garnered a cult following. The brand is known for its vibrant prints. It embraces rich textures and relaxed silhouettes. Casablanca represents a lifestyle. It’s about travel, leisure, and art.
Casablanca, the Brand & The Man Behind Casablanca
That would be Charaf Tajer. He is the visionary creative director. Tajer co-founded the streetwear brand Pigalle. His Moroccan heritage deeply inspires Casablanca. He combines luxury with an everyday coolness. His personal style informs every collection. Tajer is a true tastemaker.
Who is the Casablanca Client?
The Casablanca client is discerning. They appreciate quality craftsmanship. They love unique, eye-catching designs. This person lives an active, jet-setting lifestyle. They value comfort without sacrificing style. They are culturally aware and confident. They wear clothes that reflect their dynamic lives.
Skepta & The Campaign: More Than Just Faces
This SS26 campaign is all about genuine connections. It features a diverse group of talent. Each has supported Casablanca over the years. The casting has a strong music connection. Each individual embodies different facets of the brand. This highlights Casablanca’s incredible versatility.
Skepta: The Grime King’s Enduring Influence
Leading the charge is Skepta. He is a British grime MC and cultural icon. His influence spans music, style, and art. Skepta is a close friend of Charaf Tajer. He has supported Casablanca since day one. He even wore the brand’s first tracksuit sample.
Tajer calls Skepta “more than just someone I work with.” He’s a “closest friend,” a “long time coming.” Skepta’s portraits feature sporty jackets and knit polos. He perfectly represents the brand’s dialogue. It connects with contemporary creative communities. He’s also a recognised house DJ now. This campaign is an homage to house music. It’s about community, “For the Love of House.”
When Did Skepta Turn into a Style King?
Skepta’s style evolution has been seamless. He always had a distinct aesthetic. His influence peaked with his own streetwear lines. Collaborations and endorsements cemented his status. He blends high fashion with street authenticity. This makes him a true style king. His look is always effortless, never forced.
Are Skepta and Central Cee the Voice of British Fashion Today?
Absolutely. Both Skepta and Central Cee are monumental. They define British fashion’s current zeitgeist. They bridge grime and drill with high fashion. Their influence is undeniable. They dictate trends and make luxury accessible. They represent a new generation of style.
Other Key Players: A Diverse Collective
- Omah Lay (@omah_lay): Nigerian singer and producer. He organically discovered Casablanca. He chose a navy tracksuit and a knit polo look.
- Olivier Zahm (@ozpurple): Founder of Purple magazine. A long-time
- inspiration for Charaf Tajer. He wears a classic denim jacket and jeans. His presence adds a rebellious intellectual edge.
- Issa Lish (@issalish): Japanese-Mexican model and long-time collaborator. She chose coordinating mini skirt sets. Her enduring connection is undeniable.
- Ben Cobb (@bengcobb): Editor known for his distinctive 70s aesthetic. He returns wearing a signature silk shirt and flare trousers.
- Naj Harfouch (@najharfouch): Half Lebanese, half Moroccan creative director. She brings a vision aligned with Casablanca’s cultural universe. She sports a knit polo and relaxed jeans.
Key Trends & Pieces from SS26
- Elevated Sportswear: Think sophisticated tracksuits and knit polos.
- Vibrant Prints & Gradients: Casablanca’s signature aesthetic.
- Relaxed Tailoring: Comfort meets chic in every piece.
- 70s Influence: Flare trousers and silk shirts make a comeback.
- Coordinating Sets: Mini skirts and tops for a polished look.
Casablanca – More Than Just Clothes
Casablanca’s SS26 campaign is a masterclass. It merges luxury with real-world connections. It showcases the brand as lived, not staged. Each portrait tells a story. It highlights individuality within a community. This collection is available now. Find it at casablancaparis.com and flagship stores. It’s time to live your Casablanca life.
The Casablanca Spring-Summer 2026 collection is available now at casablancaparis.com, at the brand’s flagships in Los Angeles (469 North Canon Drive, Beverly Hills) and Paris (rue du Faubourg Saint-Honoré), and at leading fashion boutiques across the globe.
Follow Style Cartel and leave a comment! Who is your favourite from the Casablanca SS26 campaign, and what piece are you eyeing?
CREDITS
Creative Director – Charaf Tajer
Art Director – Steve Grimes
Image Director – Maya Chantout
Photographer – Mark Lukasavage
Director – Andree Dubois
Set designer – Laura O’Rorke
Stylist – Helena Tejedor
Hair Stylist – Kim Rance
Makeup Artist – Karin Westerlund
Manicurist – Melvyn Renaud
Casting – Simone Schofer
Production – Rowe Studio, Mercenary Production
Photos: Casablanca
