Fashion month is in full swing and the best time to drop Seán McGirr’s First Collection for Alexander McQueen Gothic Edge. It stars Haute Couture catwalk legends Debra Shaw and Frankie Rayder. We all anticipate McGirr’s debut show for McQueen on March 2.
Seán McGirr’s X Alexander McQueen Gothic Roots
We all anticipate McGirr’s debut show for McQueen on March 2. He teased his upcoming collection with campaign images of models wearing chrome skull masks, a house signature. We hope we are going into the archives and creating a modern piece.
Seán McGirr’s debut collection for Alexander McQueen features models wearing chrome skull masks as they meander through an ancient pine forest. Kering-owned brand Alexander McQueen, appointed McGirr creative director last October, has released a handful of campaign images teasing the upcoming fall 2024 collection, which will be shown in Paris on March 2.
The images also feature the house’s new logo, a refreshed version of the original conceived by founder Lee Alexander McQueen more than 30 years ago. The logo features the letter “C” inside the “Q.”
The campaign shows models Debra Shaw and Frankie Rayder wearing sleeveless minidresses paired with chunky boots, roomy suits with solid shoulders, and a silvery dress with a pattern that recalls cobwebs and broken glass. Despite the grotesque masks, the mood is youthful and breezy—remnants of the house’s early days and the brand’s DNA.
Alexander McQueen Gothic Roots
McQueen said the campaign embraces the brand’s past “to inform the present and future.” The pine forest backdrop is meant to have “an ethereal Celtic ambience,” nodding to McQueen’s and McGirr’s cultural heritage.
The campaign was photographed by Tommy Malekoff, with art direction by Edward Quarmby.
Like his predecessors, the Dublin-born McGirr was educated in England and found endless inspiration in the streets of London. A photographer as well as a designer, McGirr is known to have sharp eyes and a fabric feel.
Gianfilippo Testa, chief executive officer of Alexander McQueen, said last year that McGirr’s “experience, personality and creative energy will bring a powerful creative language to Alexander McQueen while building on its unique heritage.” McGirr is the first designer at the house not to have worked under Alexander McQueen, who died in 2010.
We are excited for what’s to come at the Paris Fashion Week catwalk show. Stay updated on all things fashion, lifestyle, and culture. Follow us on Instagram @stylecartel and TikTok @stylecartelmedia. Don’t miss out – sign up for our newsletter to get early access to the latest drops in your inbox.
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