Patta—Dutch streetwear and the name Patta come from the Surinamese language, which means shoe. The brand has made the world recognize that the Netherlands, especially Amsterdam has a vast sneaker and streetwear culture that rivals other European cities. The brand has been able to do something that not many can.
Patta—the Dutch street brand
They have continued to stay true to their roots and foundation while simultaneously being movers and shakers in the creative streetwear culture. What makes Patta so novel is the brand combines their culture is intertwined within their creations. The name says it all by paying homage to their roots of Surinam (the country in South America where their parents migrated from), life experiences from street football, music, and sneakers. It doesn’t just end there, though.
Patta thrives as a story of neighbourhood heroes claiming their territory and living what they considered cool in their neck of the woods. Tim Sabajo and his brother Edison represent what it means to be trendsetters in their hood, and their street creed has allowed the brand to break into the international streetwear and sneaker culture world.
Tim chops it up with us about the influence of street football on their lives, hip hop, streetwear and connecting the elements. Scroll down as Tim takes us into the Patta world. Because Tim says “he is never not working.” So follow him on Tim@patta.nl to see what’s Poppin in the Netherlands on Patta time.
Tim Sabajo, of Patta
How did you discover your passion for hip hop?
Once I heard Schoolly D, I was hooked. He introduced me to hip hop.
Tell us about your journey to sneaker culture?
Through hip hop, we saw all the dope sneakers that were not available in Europe; that’s why we travelled to New York every summer to get the neck breaker kicks and as many mixtapes from Ron G or D.J. Clue as we could.
Sneaker Reseller Market
What do you think about the sneaker reseller market?
It is what it is, and that’s how we started, so who am I to knock the hustle.
Who do you look at for influence?
I was influenced by hip hop and Amsterdam, the city I was born and raised in.
What has been your favourite career moment so far?
Too many good moments to choose from; in general, life is good,
Why did the Netherlands/ Amsterdam need their own streetwear culture?
Since the 70’s Amsterdam had a vibrant street culture, and we always had our own style influenced by hip hop; we just gave it a face when we started Patta.
How does social media impact your brand?
Social media plays a big part. It can help you grow your brand, but it can also slow down the process of growth.
What are you up to when you visit New York?
Visiting friends and restaurants.
What are you most grateful for?
What changes do you want to see in 2021 in streetwear culture?
Ain’t the streetwear culture constantly changing?
What are you listening to right now?
J Hus; Big conspiracy
What advice would you give entrepreneurs like yourself?
Work hard and believe in yourself.
What other brands should be on our radar coming out of your city?
What are your next drops from the brand?
That’s for me to know and you to find out.
Tells us about your personal style?
Easy like Sunday morning.
Where do you see the brand in five years?
Bigger and better!
What is on your feet right now?
How does music influence your creation?
It makes me chill the fuck out.
Thank you Tim Sabajo for chopping it up with Style Cartel about Sneaker Culture and the rise of Street Wear brands blazing the trial from the Netherlands. Follow us on Tiktok and Instagram for more Luxury streetwear.