Tiffany & Co. unveiled its latest campaign “This Is Tiffany” Campaign, for the Tiffany T and Tiffany HardWear collections. The new campaign features house ambassadors, actress, singer, and model Zoë Kravitz, Jimin of 21st-century pop icons BTS, and actress Gal Gadot.. They are trying to reach a younger inclusive audience and why not?
The campaign distils the essence of Tiffany & Co.’s House icons to their very core. True, expressive, and authentic, the “This is Tiffany” campaign drives home the importance of being oneself. Proof that Tiffany jewellery is about how one wears it, the campaign is a celebration of individuality, joy and optimism.
“This Is Tiffany” Campaign
“Our “This Is Tiffany” campaign is an authentic homage to individual style. We may make the jewellery, but it’s house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own.” —Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co.
Drawing inspiration from the House’s instantly recognisable logo, the Tiffany T collection is a pure graphic construction, a collection powerful in its simplicity. Each piece celebrates the Tiffany name and pays tribute to its modernity and strength. Inspiring, empowering, and above all, unwavering, the T collection is instantly recognisable and a powerful, unapologetic expression of personal style.
Featuring Zoë Kravitz and Jimin of BTS
The Tiffany HardWear collection debuted in 2017 and has become one of Tiffany & Co.’s signature collections. Inspired by the energy and architecture of New York City—the House’s birthplace—it features signature gauge links that play with tension, proportion and balance. This year, a new extension launched: a watch. The new HardWear watch features a cushion-shaped case with a faceted Sapphire top glass resembling a full-cut diamond. A custom-locking mechanism directly secures the bracelet with diamond accents—a nod to Tiffany & Co.’s heritage.
Both collections range from subtle to subversive, united via common threads of fierce elegance and striking sophistication.
An unapologetic expression of personal style, the “This Is Tiffany” campaign showcases Kravitz, Jimin and Gadot as their true selves. Hand-polished finishes, sleek silhouettes and striking pavé diamonds define Tiffany T and Tiffany HardWear jewellery. Each piece is featured with an authentic representation of Tiffany & Co. and those who wear it.
The 2023 “This Is Tiffany” campaign debuts globally on April 10 and is available at Tiffany & Co. stores and tiffany.com.
The 2023 “This Is Tiffany” campaign debuts worldwide on April 10 and is available in Tiffany & Co. stores and on tiffany.com .
@tiffanyandco #ThisIsTiffany #TiffanyT #TiffanyHardWear
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