Is This Lunar New Year the Year of the Dragon? Your Year? Celebrate the Year of the Dragon with a few Chinese luxury brands that have released capsule collections in honour of the Year of the Dragon. We have a few pieces on our list that are worth every penny.
Year of the Dragon Collections of 2024
The 2024 Lunar New Year is here, taking place on Feb. 10. Compared to the standard New Year calendar, the Lunar New Year — this time the Year of the Dragon — is commemorated over multiple days.
In Chinese culture, the dragon is seen as a symbol of authority, honour and dignity and has long represented imperial power. The Year of the Dragon is considered a fortunate one, and the Year is said to bring the ability to harness brilliance, leadership and creative pursuits.
Fourth of the Lunar New Year, fashion brands have begun debuting pieces to celebrate the Year of the Dragon. Dragon-themed merchandise has been a part of ready-to-wear, accessory and jewellery collections, from denim brands like Levi’s to watch brands like Tag Heuer.
Style Cartel has compiled a list of this Year’s Lunar New Year capsule collections and limited-edition pieces honouring the Year of the Dragon.
Jane Win
Jane Win’s Year of the Dragon pendant.
Jane Win’s Year of the Dragon pendant is sterling silver, dipped in 18-karat gold. The double-sided pendant features a dragon, star and “Et Surgo” inscription on one side and the word “strong” on the other side. The “Et Surgo” inscription means “I Rise” to encourage people to rise like the dragon. The piece is available on janewin.com. The price point for the coin is $298.
Levi’s Year of the Dragon denim jacket. 2024
Levi’s Year of the Dragon collection includes a capsule line of denim tops and bottoms branded with a unique red tab on the pocket and a custom leather back patch featuring dragon artwork and gold lettering. Other Levi’s Year of the Dragon capsule details include contrasting red stitching, gold eyelets and a specially designed paper-cut graphic. The collection launched on Jan. 2 and is available on levis.com and in select Levi’s stores. Prices range from $29.59 to $128.
Sandro’s Year of the Dragon cardigan.
Sandro’s Year of the Dragon collection includes pieces for men and women, including hoodies, zip-ups, cardigans, sweaters, blouses, vests and T-shirts. The colourways for the collection include khaki, red and black for menswear and are pink-focused for womenswear. Accessories round out the collection, including keychains, socks and a handbag. The collection is available on sandro.com and in select Sandro stores. Price points range from $45 to $520.
Clot x Roots
Clot and Roots have partnered for a “Stay Lucky” collection in honour of the Lunar New Year. Dragon motifs are seen on pieces including varsity jackets, hoodies, T-shirts and sweatpants offered in adults and kids sizes. The accessories offerings include a range of bags, wallets, headwear, and socks. The collection is available at juicestore.com. Price points range from $18.95 to $1,044.68.
Jaeger LeCoultre
In fall 2023, Jaeger LeCoultre unveiled its special edition Reverso Tribute. This was followed by this new iteration for the Year of the Dragon, respectfully named the Reverso Tribute Enamel Dragon. The watch features an engraved depiction of a Chinese dragon and is crafted in 18-karat pink gold. Customers can contact Jaeger LeCoultre’s customer service to purchase the watch and request pricing.
Hamilton has debuted a skeletonized model titled The Ventura Dragon, presented in the brand’s ELVIS80 watch case. The watch is offered in two colourways: a rose gold PVD case and a black look. Both versions feature a matte black PVD-coated skeleton dial emblazoned with graphic cut-outs that depict an Eastern dragon. The piece is available via hamiltonwatch.com at a price point of $1,995.
Piaget
Piaget’s Lunar New Year collection pays homage to the dragon and the phoenix, another mythical creature associated with fire. These timepieces are limited to 38 pieces each and are set against a dial in white and grey mother of pearl. In addition to the watches, Piaget’s Lunar New Year collection includes jewellery pieces, such as a dragon brooch, phoenix ear cuffs and a ring. For availability and pricing, customers can contact Piaget directly.
Tag Heuer
In celebration of the 2024 Lunar New Year, Tag Heuer released two new limited-edition watches. The watches are crafted in gold and steel, with the steel version featuring a sunray-brushed silver dial and the gold variant featuring a sunray-brushed 18-karat pink gold-plated dial. The steel version is limited to 300 pieces, while the gold is limited to just 50 pieces. The watch is available via Tag Heuer boutiques, select online sites and through select retail partners. The price point for the stainless steel watch is $6,300, and the pink gold is $22,550.
Fendi x Frgmt x Pokémon
As part of their “Friends of Fendi” project, Fendi collaborated with Hiroshi Fujiwara’s Fragment and Pokémon for an accessories collection celebrating the Year of the Dragon. The Fendi x Frgmt x Pokémon spotlights Dratini, Dragonair and Dragonite, three dragon-type Pokémon from the first generation of Pokémon. The collaboration will be available in Fendi boutiques worldwide and on fendi.com starting Thursday.
Bottega Veneta unveiled its 2024 Lunar New Year campaign featuring award-winning actress and brand ambassador Shu Qi. The collection features exclusive designs around the Year of the Dragon, including the Andiamo, Sardine and Orbit sneakers and a bespoke Jodie bag with a dragon-tail handle.
Mulberry
British heritage leather goods brand Mulberry is launching a collaboration with designer Mira Mikati, characterized by Mikati’s signature iconography, in celebration of the Year of the Dragon. The collection includes bags, keyrings, small leather goods, ready-to-wear and water bottles, eschewing the traditional red for a colour palette of azure, candy pink, acid yellow and touches of bright green. The collection launches on Jan. 10 and will be available in stores and online, with price points starting at $95.
Adidas and Samuel Gui Yang
Adidas has collaborated with sustainable brand Samuel Gui Yang to create an eco-friendly sneaker honouring the Year of the Dragon. With the classic Chinese knot button design, Chinese tailoring and contour re-integrated within modern design styles and unique fabrics, the collection is a subtle interpretation of Chinese aesthetics. The Maxxwavy Shoes, which include hand-woven detailing that emulates the dragon’s spine, echo the Year of the Dragon theme.
Seree
Seree’s Year of the Dragon necklace is a limited-edition piece inspired by traditional jade jewellery passed down through generations. This necklace features an embossed dragon on a sleek rectangular pendant with two sparkling blue zircons. The piece is available on Seree’s website seree.co at a price point of $108.
Loewe
To celebrate Lunar New Year, which lands on Feb. 10, Loewe has tapped three Chinese master jade carvers to create a pendant series highlighting the rare craft of jade sculpting. Xiaojin Yin created an emerald green pendant depicting a cricket perched atop a cabbage, or bok choy, a symbol of wealth and abundance. Carver Qijing Qiu created an eggplant-shaped pendant in a light mauve to symbolize status and success. Lei Cheng created a spring jade pendant featuring a tiny snail atop a pea pod, symbolizing fertility, abundance, and luck. The pieces cost around $14,061 per piece and will be available at Casa Loewe concept stores in Shanghai, Beijing and Chengdu.
Burberry
Burberry’s Lunar New Year collection focuses on British wardrobe archetypes, showcasing a houndstooth check, a seasonal rose print and a vibrant red. The pieces introduce new takes on classic checks, along with new eyewear styles in colours traditionally associated with good luck and prosperity. The products will be available on burberry.com and in Burberry stores, with price points ranging from $140 to $3,750.
Timberland
Timberland’s Lunar New Year collection includes three exclusive boots, blending the brand’s classic design with unique dragon-themed elements. The Timberland Heritage 6-inch lace-up boot, crafted from Timberland premium leather, comes in Chinese red for men and classic black for women. Other pieces include the Timberland GreenStride Motion 6 mid-lace-up hiking boot, a badge bomber jacket, a crewneck sweatshirt and canvas stretch carpenter pants. The collection is available at timberland.com and Timberland stores, with prices ranging from $30 to $210.
Brilliant Earth
Brilliant Earth Dragon diamond medallion.
Crafted to celebrate the Lunar New Year, Brilliant Earth’s limited-edition disc medallion features a gleaming dragon surrounded by starburst diamonds. A textural pattern adorns the backside for a versatile look. The length of the chain can be adjusted to 16, 17, or 18 inches to suit individual preferences. The piece is available on brilliantearth.com at a price point of $1,295.
Boss
To celebrate the upcoming Lunar New Year, Boss has collaborated with novelist and calligrapher Feng Tang on a dragon-themed capsule collection that draws inspiration from traditional Chinese calligraphy. Tang took cues from Chinese characters and traditional patterns, crafting a modern and minimalist calligraphy style that showcases the dragon character as the hero motif of the collection. These exclusive pieces for the Year of Dragon feature classic red and black tones with milky white accents. The Lunar New Year capsule features a range of men’s and women’s items, from classic collegiate-style baseball jackets and casual sweatshirts to knitwear pieces and T-shirts. The Lunar New Year collection is available at Boss stores and on boss.com, with prices ranging from $178 to $1,295.
MCM x Bape collaborated on a capsule for The Year of the Dragon for the Lunar New Year.
German luxury fashion house MCM has teamed up again with Japanese streetwear company A Bathing Ape (Bape) for a capsule collection celebrating the Year of the Dragon for the Lunar New Year. The Bape STA logo is a focal point of the collection and is enveloped with a golden dragon. The capsule is available online and in-store in selected MCM flagships and Bape stores across the U.S. Price points for the collection range from $550 to $1,290.
Dr Martens’s Year of the Dragon collection.
For the 2024 Lunar New Year, Dr Martens has reimagined two classic silhouettes with red accents. The 1460 boot and Adrian loafer, constructed from black Smooth Slice leather, feature dragon insole artworks. The collection will be available in select Dr. Martens stores and on drmartens.com.
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Photos courtesy of all brands mentioned.
