The Best Must-Have Mascaras

Style Cartel’s breakdown of the top ten best mascaras.

Makeup is never complete without paying attention to your lashes and the mascaras you use.

There are many brands and types of mascaras on the market, making it hard to choose which is best for you.

It is important to consider several factors before buying mascara, including the type of finish it will provide.

Things to consider before applying mascara:

  1. Start with a clean base by making sure that your lashes don’t have any makeup on them
  2. Curl your lashes using an eyelash curler of your choice
  3. When applying your mascara start from the middle of your lashes
  4. Then move to the corners of your lashes
  5. To help prevent clumping use a clean spoolie brush to comb through your lashes
  6. Go in with a final coat

Having trouble choosing a mascara? We’ve got you covered with a list of our recommended products and the 411 on their quality. 



Maybelline Great Lash Mascaras
Maybelline Great Lash

Thickens lashes conditions them and makes sure they stay curled.  An affordable option that is great for daily use and comes in an adorable pink and green tube. It is also one of the best-selling mascaras in America.

£5.99, available at



Lancôme Hypnôse Custom-Wear Volume Mascaras
Lancôme Hypnôse Custom-Wear Volume

Luxurious and offers mega volume with every stroke, you can be as bold or natural as you like. Containing SoftSculpt TM, making lashes feel soft and supple, thanks to ProVitamin B5. Extremely buildable, this mascara can create every kind of look from day to evening.

£22.00, available at



Diorshow Pump 'N' Volume Mascaras
Diorshow Pump ‘N’ Volume

For dramatic volume and full coverage, this squeezable mascara features an elastomeric brush. A squeezable function of the mascara allows the brush to be freshly coated before each application, and the head is packed with flexible, bounce-effect bristles that can bounce back into place for a voluminous look with minimal clumping.

£28.50, available at


Marc Jacobs

Marc Jacobs Velvet Noir Major Volume Mascaras
Marc Jacobs Velvet Noir Major Volume

Provides volume and the appearance of thick, false lashes. Using the maximising, curvy brush, the most volume is placed at the hard-to-reach centre lash line, and the defining tip creates a dramatic effect. Combined with its Flash Volume ComplexTM, this volumizing mascara provides instant, smudge-free length and volume in three strokes or less. A powerful instant volumizer for the most epic lashes.

£17.50, available at


Too Faced


Too Faced Better Than Sex Volumizing Mascaras
Too Faced Better Than Sex

Collagen-infused thickens, lengthens, and curls lashes after just one coat with the ingenious hourglass-shaped brush. This will lift and coat every strand of hair and last all day long. This hero product is available in both full size (8ml) and mini size (4.8ml) so you can take it with you everywhere!

£22.00, available at


Charlotte Tilbury

Charlotte Tilbury Pillow Talk Push Up Lashes Mascaras
Charlotte Tilbury Pillow Talk Push Up Lashes

Push Up Lashes from Pillow Talk will make your eyes appear larger, brighter, and more awake. Your eye colour will POP and your lashes will be lifted, defined, separated, voluminous, glossy, and voluminous! 

£23.00, available at


Pat McGrath Labs

Pat McGrath Labs Dark Star Mascaras
Pat McGrath Labs Dark Star

The gel-hybrid formula glides on lashes evenly, adding texture and definition – thanks to the micro-fine crème pigments. Resulting in fuller stretched lashes with a lot of volume.

£26.00, available at



Clinique Lash Power Mascaras
Clinique Lash Power

Amazing staying power this mascara aims to stay flawless for 24 hours without any smudges. Even sweat, tears, humidity, and rain cannot diminish it. In spite of this, the formula easily washes away with warm water. The unique brush reaches the shortest lashes and lengthens them beautifully. 

£21.00, available at



Benefit They’re real

They’re real mascara! Lifts, curls, volumizes, and separates lashes. The long-wearing formula won’t run or smudge. This specially designed brush reveals you have more lashes than you thought you had!

£23.50, available at



Chanel Le Volume Ultra-Noir Mascaras
Chanel Le Ultra-Noir

With kohl-line illusion mascara, lashes are elongated and enhanced.

The formula is based on:

  • The volume-inducing properties of naturally sourced waxes and cellulobeads.
  • Film-forming polymers with lasting properties.
  • Carbon black and ultra-pure pigments for intense black colour.

£30.00, available at

We hope we have helped you in choosing your new mascaras, and we’d love to hear your favourites. 

Take a read of our other beauty articles HERE

Nadia Oualnan


Management graduate, currently studying to achieve a Chartered Manager Status (CMI). The Founder of cosmetics brand Noir Lash London. Obsessed with all things fashion, beauty and health. Enjoy's literature, art and songwriting. Her favourite fashion designer of all time is the late, Alexander McQueen. Has plans of working in the fashion/beauty industry.