COPENHAGEN FASHION WEEK never disappoints, and the Nords have a style aesthetic that we can relate to. If you didn’t know, one of the most popular emerging brands hails from Copenhagen. ROTATE is always a party girl’s quick fix. Get ready for ROTATE SS24 RUNWAY REPORT COPENHAGEN FASHION WEEK.
ROTATE SS24 RUNWAY REPORT
Shown during Copenhagen Fashion Week, August 2023, the Spring Summer 2024 collection is Invigorated by the luxurious surroundings of the renowned Hotel D’Angleterre. The Daring ROTATE woman strides through the grand hotel halls from day to night today, creating an empowering moment of defiance. Rotate is a brand from Birger Christensen, created in partnership with influencers and stylists Jeanette Madsen and Thora Valdimarsdottir. Based in Copenhagen, Denmark, the brand has taken the world by storm with its sexy minidresses and covetable pieces for the going out wardrobe.

Ornate elegance meets punky disobedience for ROTATE’s Spring Summer 2024 Collection. Imagined in the gilt of one of Paris’s most renowned hotels, this season brings the sensory experience of the antique to the modern day with ROTATE’s autograph flair. Like this look is giving us a little Josephine Baker.
Reflecting on the camaraderie between tradition and rebellion, the great designers of the 90s London act as a source of inspiration, where punk met couture and changed the course of fashion forever. Style Cartel is here for it. We wanna be down with ROTATE Tribe.
The ROTATE Spring Summer 2024 collection is created for the sophisticated rebel. Emphasis is placed on form, motion and tactility. Most significantly, fashioning the mesmerising effect of feathers, without using animal products, through tassels, gathered and tufted toile. Care is taken to material choices throughout the collection, proudly boasting 92% certified material usage. Crafted from simple silhouettes, iconic models in the brand’s canon are rediscovered with delicate seasonal fabrics, colours and intricate details.
COPENHAGEN FASHION WEEK
This Red Carpet number is a wow factor. Heavy on contrast, components of romanticism are coupled with touches of raw and sexy, from sweeping toile frill finishes and graceful bell sleeves lined with sequins to heavily ripped denim, eye-lit details and tasselled PU biker jackets, trousers and skirts. Crisp-coated poplin shirts and suiting are reimagined with cropped torsos, in-built corsetry, thigh-high waisted shorts and slim-fitting trousers in a stretch fabric, reinvigorating the power of the female silhouette whilst utilising traditionally masculine forms.
A soft colour palette of delicate pink, blue, and natural greys is disrupted with flashes of vivid hues. Elegant yet unexpected, the collection is completed by LES PETITS JOUEUERS heels. Classic strappy heeled sandals are decorated with glamourous mirror embellishment, whilst the iconic half-moon wedge heel references the avant-garde and transparent fixtures convey rebellious sex-appeal.
We love that it’s streetwear, yet sexy. We love that they are bringing back the popular Aaliyah & Teyana Taylor looks back.
ROTATE SS24
What do you think hot or not. Is Nordic style your thing?
RUNWAY SHOW CREDITS:
SHOW CREDITS
Makeup provided by M.A.C Cosmetics Nordics
Lead hair stylist Marianne Jensen for Oribe
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