Highsnobiety has partnered with Vilebrequin, a luxury swimwear and ready-to-wear brand from France. Vilebrequin. Embodying the St. Tropez scene of 1971. Vilebrequin is renowned for its high-quality tailoring and sustainable practices. Together, Highsnobiety and Vilebrequin have reimagined the iconic style of the French Riviera for the modern era. This iconic collaboration includes swim shorts, tops, t-shirts, hoodies, and accessories like towels, tote bags, caps, and bucket hats. The campaign’s inspiration is from the heritage of the French Riviera with a touch of contemporary. It pays homage to the past while embracing the present, showcasing Highsnobiety’s lux interpretation of the 1970s St. Tropez scene.
The Highsnobiety x Vilebrequin capsule will drop in two phases on the Highsnobiety Shop on August 9, 2023 and September 13 2023.
About Highsnobiety:
Highsnobiety is a brand that celebrates the cultural pioneers of our generation. Our goal is to discover and support the best of our culture, connect people through our love of style, and empower emerging creators. With a global presence and offices in major cities, we are a digital media and cultural consultancy at the forefront of style, art, design, and technology. We provide a platform for the brands and individuals we admire and are passionate about.
About Vilebrequin:
With over 50 years of vacation experience, Vilebrequin is a French swimwear icon that continues to thrive. The brand’s longevity lies in the joy, freedom, and enchanting allure of Saint-Tropez since its inception in 1971. Vilebrequin is known for its durable, high-quality tailoring that can be enjoyed for a lifetime. With a global presence in 62 countries, the brand offers a range of ready-to-wear, accessories, and beach games. Committed to sustainability, Vilebrequin focuses on innovative solutions, fabrics, and processes that minimize impact on the oceans. They have also launched the Foundation Vilebrequin to further support marine conservation efforts.
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