Rihanna’s Fenty Beauty To Launch First Perfume

The Perfume is Fenty’s First Scent and it is Unisex!

Fenty Beauty has been a massive success since launching back in 2017 and it is no surprise that they have decided to launch their own unisex fragrance. Rihanna shared the exciting news on her Instagram page on July 28. Along with a series of black and white photos of herself featuring the caption: “FENTYPERFUME COMING SOON”.

The Fenty Beauty Instagram account soon followed up with a post featuring a vibrant blue box image – the same colour used for Rihanna’s now-defunct clothing line. 


An amber bottle houses a fragrance described as being “raw, sensual, spicy, and sweet” all at once. A central concept of Rihanna’s Eau de Parfum is the idea that she should embody everything that she is and all of the places she adores. The dark amber hue represents her love for brown, so that’s why she chose this for the First Fenty perfume bottle.

“Brown is who I am. Brown is what I come from, If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that.”

Rihanna (Official Press Release)
Fenty First Perfume

Numerous teaser posts have appeared on Fenty Beauty’s Instagram page since the announcement, each showcasing a small glimpse of the bottle. Which has a twist-off cap with the name “Fenty” engraved on it.

The fragrance will launch exclusivly on the Fenty Beauty website August 10.

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Nadia Oualnan


Management graduate, currently studying to achieve a Chartered Manager Status (CMI). The Founder of cosmetics brand Noir Lash London. Obsessed with all things fashion, beauty and health. Enjoy's literature, art and songwriting. Her favourite fashion designer of all time is the late, Alexander McQueen. Has plans of working in the fashion/beauty industry.