Puma X Rihanna Announce Relaunch of Fenty By Puma

Puma and Rihanna have announced plans to relaunch Fenty by Puma, a three-year collaborative effort that first debuted in 2014. We are here for it and want sliders in neon to match our underwear. The collection was launched with the Fenty creeper, a show that won the Footwear News Shoe of the Year Award in 2016.

Puma X Rihanna

Puma is celebrating its 75th anniversary and plans to bring back some of its hit collaborations over the year.

Relaunch of Fenty By Puma

Puma hasn’t yet announced any details, but from what we’ve heard, the product will see wide distribution. We are excited the bad girl is back; I wonder if they will drop a matching kids’ collection. 

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Charlotte Smith

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.