Are you ready? One of the emerging brands we love, Koché teamed up with Puma and embraced women who work out again. A match made in heaven, we think. So fasten your seatbelt as Puma X Koché Drop Performance-oriented Capsule Collection.
Puma X Koché Drop
Puma hits the ground running in 2023 by teaming with Paris-based brand Koché for a performance-oriented women’s capsule collection. The range has ready-to-wear running shoes and accessories pieces. The collection aims to strike a balance between fashion and fitness by giving Puma’s sports basics a couture-inspired update with lace motifs, lacing and strategically placed sheerness.
For Christelle Kocher, the collaboration was an opportunity to explore other facets of her personality and her passion for sports. She revealed that she played team sports from age eight and competed “quite seriously” in handball until age 18.
Koché Drop Performance-oriented Collection
“Ever since barely a day passes without me doing some form of physical exercise,” she said, naming running, boxing and yoga as her main activities.
With performance and an avowed goal of “[supporting] women in reclaiming their rightful place in the sports space,” she spliced sportswear staples like windbreakers, long-sleeved T-shirts and leggings with lace-up elements, embossed lace-inspired patterns or stitching outlining a corset structure.
In addition to ready-to-wear and accessories such as a roomy draped gym bag and a waist bag meant for runners, the sports specialist’s “PWR XX” et “Run XX Nitro” running shoe models have been given Koché’s sports-couture twist.
This is the second collaboration between the French label and Puma, following last year’s hookup with the AC Milan soccer club using the club’s unsold deadstock merchandise spliced with denim and a lace print.
Available from now on Puma and Koché’s e-commerce platforms as well as selected Puma stores and retailers worldwide, the Puma x Koché capsule collection will retail between 40 euros for a cap, 165 euros for a hoodie and up to 350 euros for the reflective windbreaker. The two running shoe models will be priced at 150 and 170 euros.
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