The “POP UP” Shop Not In Paris 6 will be open from June 19th – 23rd. Features all of the Not In Paris 6 collaborators as well as special installations from partners including Cédric Grolet, Le Monde, and more. Not In Paris 6 will be open from June 19th – 23rd. The “Not In” series is a cultural experience, connecting Highsnobiety’s robust global audience of cultural pioneers to the zeitgeist of each city’s Fashion and Design Week, with programming marrying content by the publishing platform, commerce with product offerings in partnership with institutions from each city, and an experiential takeover with both a physical store and a series of curated community experiences.
“Not In Paris 6″ Pop Up” Shop
Since launching in 2020 as a digital solution to the absence of the traditional fashion week activities, the “Not In” city series has since expanded to key cities across the globe, taking in London, New York, Milan, Miami and Paris in coordination with fashion months and design weeks to unite Highsnobiety’s uniquely global community and showcase the best of each city’s respective culture through content by the publishing platform, commerce with product offerings in partnership with institutions from each city, and an experiential takeover with both a physical store and a series of curated community experiences.
The product pop-up space at Galerie Italienne will be open to the public from June 19-23rd between 11 am and 7 pm, allowing the community to experience Not In Paris through visual displays, food, music, drinks and vibes.
Since launching in 2020 as a digital solution to the absence of the traditional fashion week activities, the “Not In” city series has since expanded to key cities across the globe, taking in London, New York, Milan, Miami and Paris in coordination with fashion months and design weeks to unite Highsnobiety’s uniquely global community and showcase the best of each city’s respective culture through content by the publishing platform, commerce with product offerings in partnership with institutions from each city, and an experiential takeover with both a physical store and a series of curated community experiences.
Things DO PFW Men’s
The product pop-up space at Galerie Italienne will be open to the public from June 19-23rd between 11 am and 7 pm, allowing the community to experience Not In Paris through visual displays, food, music, drinks and vibes. Best day 21 for La fête de la musique.
First introduced in June 2020 in the wake of global lockdowns, “Not in Paris” was created as a digital solution to the absence of traditional fashion week activities. In the years since, the program has taken on a physical presence while maintaining a digital content showcase bringing the best of fashion and culture for the Spring/Summer 2025 season to Highsnobiety’s audience of next-generation tastemakers. Not in Paris 6 unites Highsnobiety’s global community through a shared 360-degree cultural experience.
Product Collaborations
In-Line Collection
Highsnobiety will unveil an exclusive in-line collection for Not in Paris 6 featuring the iconic Eiffel Tower logo across t-shirts, sweater vest, shorts and accessories including a cap, water bottle, key chain and socks. The products emphasize the portrayal of the French capital, engaging with tourists’ perceptions of the city. Ranging from the classic ‘I Love Paris’ to explanations of ‘Paris Syndrome,’ the slogans serve as an ode to the city.
Le Monde
Highsnobiety will partner with Le Monde, the iconic French daily newspaper to introduce a capsule that consists of a branded t-shirt, sweatshirt, cap, and coffee mug.
Lacoste
The latest Lacoste x Highsnobiety collection will turn tennis athleisure wear into a Parisian capsule with Eiffel Tower and Lacoste logo across Tennis racquets, sweatbands, footwear, towels, as well as jersey apparel that includes a t-shirt and shorts.
Diptyque
Highsnobiety will re-release their popular signature candle in partnership with Parisian fragrance house Diptyque for Not in Paris 6.
Cedric Grolet
Highsnobiety and Cédric Grolet, the pastry shops founded by the world-famous French chef, collaborate on two logo t-shirts and hoodie that showcases his famous desserts in the shape of flowers and trompe-l’œil fruits.
Café De Flore
Highsnobiety and Café De Flore reveal their forth collection of logo apparel which consists of t-shirts, a crewneck, sweater vest, button up short sleeve boxy shirt, and printed jacket. To coincide with this release there will be a printed puzzle of the Cafe De Flore store-front scene in Paris along with a Kangol cap, baseball cap, keychain, and Converse logo sneakers.
Y/Project
Known for their thought-provoking silhouettes, Y/Project will present an exclusive embroidered-logo t-shirt exclusive to Highsnobiety and will complement the capsule with their rhinestone jeans.
Champion
Partnering with Ivorian creative collective La Sunday, Highsnobiety’s second offering with Champion arrives as a bespoke clothing line highlighting the undying spirit of the African Diaspora.
Red Star
Highsnobiety and Red Star F.C, will unveil a special capsule collection inside of the Not in Paris shop. Product will be available at the pop-up only and in limited quantities.
PROGRAMMING COLLABORATIONS
Galerie Italienne
Galerie Italienne, formed by Alessandro Pron and Raphaella Riboud-Seydoux is mainly active in
the field of Contemporary Italian Art. Highsnobiety will take over the space for Not In Paris 6 with an opening celebration and display of all new product collaborations for purchase.
HOKA Run Club
Highsnobiety is teaming up with HOKA, who has made a name for themselves as a shoe that caters to runners of all levels for a Paris edition. With this ethos of accessibility and performance for running in mind, Highsnobiety will partner with a local running club for a run route around the city of Paris.
Café De Flore
Café De Flore is a literary coffeehouse established in the 1880s. Highsnobiety will co-host with Sarah Andelman a private brunch with Converse to celebrate Not in Paris 6.
La Caserne
La Caserne is a fashionable event space in Paris where Highsnobiety will host a private Fête de la Musique celebration in collaboration with Champion and La Sunday.
Cédric Grolet Cafe
Cédric Grolet Cafe is an acclaimed bakery launched by Cédric Grolet, one of the most fashionable cafés in the world that crafts high-concept cakes & pastries. The NIP pop-up will offer daily offerings of pastry & coffee curated by Cédric Grolet.
Not In Paris full event schedule:
- The Not In Paris Opening Ceremony (June 19) by invitation only
- Run Club Paris Edition with HOKA (June 19) by invitation only
- Cafe De Flore brunch with Converse (June 20) by invitation only
- Fête de la musique with Champion & La Sunday (June 21) by invitation only
- Cedric Grolet Cafe pop-up (June 19-23 from 11 am)
Galerie Italienne: 15 Rue du Louvre, 75001 Paris
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