When they left London for Tel Aviv, seeking a new life during the lockdown, the House of Jaffa was established by Golan Frydman (of FYODOR GOLAN) and Eddie Gavrillidis in the district of Jaffa. From the way, the show’s backdrop was set up for a sultry afternoon of sexy fashion for men and women. As the Arabic music played, we sat back and waited to be wowed.
The creators of House of Jaffa were inspired by “the intense perfumes of the souk mixed with sweat and desire under the hot Mediterranean sun. We can relate to that. All that was missing was a glass of mint tea.
HOUSE OF JAFFA The Suk & Soul Collection
House of Jaffa is a contemporary resort brand, creating a genderless, expressive and sex-positive vision of dressing. Established by Golan Frydman and Eddie Gavriilidis, the collection combines they’re shared aesthetics and backgrounds.
The duo met in London where Golan, the Israeli-born designer, helmed his high-end fashion brand FYODOR GOLAN, which is known for its bold, colourful designs and collaborations with leading pop figures such as Madonna, Rihanna and Arianna Grande and mega brands such as Coca-Cola Microsoft and MTV.
HOUSE OF JAFFA KORNIT FASHION WEEK London
HOUSE OF JAFFA The Suk & Soul Collection KORNIT FASHION WEEK London Highlights follow @stylecartelmedia #fashiontiktok #houseofjaffa #inclusionmatters #gaypride🏳️🌈 #foryoupage #fyp #blackfashiontiktok #blackfashionblogger #stylist #stylecartel
The collection was made for Goddesses and Gods. By the looks of the models, they delivered sexiness to the runway. Garments look as if Cleopatra and Ceasar would be them. With Meditterannian blues and gold dripping everywhere. The designers wanted wearers and onlookers to get their sexy back.
HOUSE OF JAFFA The Suk & Soul
House of Jaffa explores being Queer in the Middle East as a celebration of the beauty of the outsider. This is nothing new in the culture, just taboo. Even though we hear Isreal has a swinging Gay scene. The duo aims to create an escapist and romantic mosaic of visuals and emotions. Both appealing and toxic’s social conceptions of masculinity are challenged into an unapologetic aesthetic.” @house_of_jaffa
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