Explore the Drôle de Monsieur AW25 collection, “ST. MORITZ NOW,” a vibrant reimagining of Alpine luxury. This runway show blends classic St. Moritz elegance with contemporary streetwear, featuring key silhouettes like all-over prints, leather, and polo shirts inspired by racing culture.
Drôle de Monsieur AW25: Reimagining Alpine Luxury
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This Parisian brand reimagines the iconic St. Moritz resort with a modern twist, fusing Alpine luxury with streetwear influences. Expect bold prints, luxurious fabrics, and a vibrant celebration of contemporary style. Think what would Tupac wear in “ST. MORITZ NOW”? Or the nouveau riche wear today. Men’s wear is all about the drip and the French have the flair and that je ne sais quoi for luxury fit.

A Modern Take on St. Moritz
When the epitome of Alpine luxury meets the energy of contemporary cultures.














Runway Report:
Founded in 2014 by Dany Dos Santos and Maxime Schwab in Dijon, France, Drôle de Monsieur (“Funny Man”) has quickly become a force in the fashion world. Known for its unique blend of humour, streetwear, and unexpected details, the brand has carved out a distinct identity.












For their AW25 collection, “ST. MORITZ NOW,” Drôle de Monsieur reimagines the iconic Alpine resort, infusing classic St. Moritz elegance with a contemporary, streetwear-inspired edge.
Key Silhouettes:
- Sporty Elegance: Expect to see a mix of tailored pieces with sporty accents, such as track pants paired with elegant outerwear.
- Luxurious Layering: Layering will be key, with cozy knits, plush outerwear, and sleek leather jackets. Not to overlook hand mufflers too. Chaufee – Mains
- Bold Prints: All-over prints, including leopard and graphic patterns, will be a prominent feature throughout the collection.
Key Trends:
Racing Culture: The “luxury racing” theme is evident in details like polo shirts and sporty accents.
Alpine Chic: The collection draws inspiration from the classic elegance of St. Moritz, with luxurious fabrics and a refined colour palette.
Streetwear Influence: Streetwear elements are seamlessly integrated, adding a modern edge to the collection.
Inspiration:
The “ST. MORITZ NOW” collection is inspired by the iconic St. Moritz resort but with a contemporary twist. Instead of focusing solely on the traditional image of the elite, Drôle de Monsieur reimagines St. Moritz as a vibrant hub for creativity and self-expression.
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Drôle de Monsieur. Photo by Valerio Mezzanotti





