Just on press coverage alone, YEEZY was trending during Men’s Paris Fashion week so you would assume his collaboration with Adidas would make him the King of Kicks. Yet, no TRAVIS SCOTT beats YEEZY as the most searched Celebrity Sneaker Collaborations. Whilst every sneaker drop is sprint for sneaker heads and depends on what’s dropping next. Then streetwear lovers also jump in the game about and all it takes is, a celebrity collaboration.
Celebrity Sneaker Collaborations Who’s King
From Kanye and Pharrell Williams to the likes of Jonah Hill, most celebs you can think of have partnered with a footwear brand at some point. Luxury footwear and apparel retailer, Kick Game, has done some digging to find out which celebrity collaboration got people most excited by looking at Google keyword data to find out which collabs have the highest average monthly searches.
Sneaker Freak Friday
Here are the most searched celebrities in relation to their sneaker brand collaborations:
- Travis Scott x Air Jordan- 65,850
- Yeezy x Adidas – 8110
- Pharrell Williams x Adidas – 6560
- Lil Nas X x Nike – 4940
- Skepta x Nike – 3680
- Jaden Smith x New Balance – 3420
- Drake x Nike – 2880
- Jonah Hill x Adidas – 2270
- Billie Eilish x Air Jordan – 2050
- Bad Bunny x Adidas – 1380
Despite the tragedies surrounding Travis Scott and his Astroworld concert, his collaboration with Air Jordan remains the most searched celebrity sneaker collab by a long way, with an average of 65,850 searches per month. Which has not changed even though the latest drops were postponed. The musician is in a class of his own with his Nike collaboration. Does he have that much swag?
Celebrity Sneaker Collaborations
This is quite the difference when it comes to second on the list, Yeezy, which is possibly the biggest non athletic collab between a celebrity and a brand ever (YEEZY x Adidas), receiving an average of only 8110 searches per month.
Interestingly, Lil Nas X x Nike featured quite high up in the list despite his shoes not being a genuine collab with the American brand and instead reaped legal action with all 666 pairs being removed from circulation.
Daniel Nti, Head of Brand at Kick Gamehttps://www.kickgame.co.uk/ commented, “Music has always been an integral part of fashion – the two go hand-in-hand. I think it shows just how influential artists and celebrities are in today’s world.”
“2022 is set to be another strong year for celeb collabs, too, with Drake reportedly gearing up for another Nike sneaker release. Meanwhile, Travis Scott has three projects lined up with the Oregon-based streetwear giant, which could see the light of day this year.”
What is the next sneaker drop are you waiting for? Or are you patiently waiting for a Travis Scott release? Or simply tell us what’s on your feet?