I’ve always believed that fashion isn’t just about what you wear. It’s about who you are. The same goes for what you read. In a world of fleeting digital scrolls, there’s something profound about a physical object. A magazine you can hold. A tangible statement. That’s why I’m here for the print revival. It’s not a throwback; it’s a re-evaluation. A new kind of luxury.
Print Is Not Dead. It’s a Statement.
And no one understands this better than BUTT Magazine.
The Unhinged Power of Print
For those of us who grew up on the city’s nightlife, on the edge of culture, BUTT was a bible. Its iconic pink pages were a safe space. They were a raw, honest, and unpolished window into queer life. After a decade-long hiatus, its return in 2022 was a beautiful surprise. It felt like a homecoming. And what’s more, it came with the generous support of one of the world’s most talked-about fashion houses: Bottega Veneta.
The Unhinged Power of Print
Their partnership is a stroke of genius. It’s a testament to the brand’s new vision. Matthieu Blazy, Bottega’s creative director, isn’t just about luxury goods. He’s about culture. By supporting BUTT, he’s aligning the brand with authenticity. He’s showing a deep understanding of what makes a brand truly relevant today. This isn’t just marketing. It’s a statement.
BUTT 37: A Masterclass in Modern Queerness
The latest issue, BUTT 37, is a prime example. It’s a powerful and provocative 120 pages. It’s packed with straight-talking interviews and intimate portraits. From the literary icon Édouard Louis, shot by Nan Goldi, to conversations with Brazilian congresswoman Erika Hilton, the magazine is a cultural document. It’s a deliriously sexy and shockingly honest capsule of our times.
The content is raw. It’s real. And it’s exactly what the world needs.
“BUTT is creating a much-needed conversation in queer culture. It’s unapologetic and essential.”
The New Role of Print in a Digital World
In a world saturated with digital content, print magazines are becoming collectors’ items. They are the new coffee table books. They offer a moment of escape. A break from the endless notifications. This is especially true for niche publications. Magazines like BUTT cater to a specific, passionate audience. They build a community.
The timing of this release, during a bustling fashion season, is no coincidence. While not directly tied to Milan Fashion Week, it’s a parallel act of cultural rebellion. The fashion world is a fast-moving machine. But Bottega and BUTT are demonstrating a different path. It’s one of substance over speed. Of enduring art over fleeting trends. It’s a counter-cultural move that feels both smart and deeply cool.
The Future is Tangible
This partnership is a blueprint. It shows how fashion and media can collaborate. They are creating something meaningful. It’s not just a magazine. It’s a movement. And in a world of digital noise, a print magazine with something to say is a beautiful, necessary thing.
What do you think about the print magazine comeback? Leave a comment below! We want to hear your thoughts. Follow us on Instagram, and don’t forget to sign up for our Substack newsletter for exclusive fashion updates.
Photos: BUTT Magazine & Bottega Veneta-
