AMIRI | ICON CAMPAIGN starring Angus Cloud of Euphoria

Our favourite character from Euphoria is the new face of  AMIRI.  AMIRI revealed that the California-born actor and Brooklyn waiter Angus Cloud is the face of the house’s inaugural Icon Campaign.  Angus was photographed by Karim Sadli under the creative direction of Jonny Lu and looked swagalisious.


Photographed in LA, Cloud is depicted in a series of artistic portraits guided by the brand’s distinctive lens. In a setting inspired by modernist design and cinematic stills, lighting and composition techniques are used to highlight the 23-year-old’s creative free-spirit in an effortless and refined manner. Wearing a mixture of classic looks from AMIRI’s oeuvre, Cloud brings Mike Amiri’s elevated craft to life: in a faux-fur outerwear, signature kick-flare tailoring and hallmark Americana silhouettes.


He may play a thug on T.V., but the actor cleans up well. Having baby blues eyes does not hurt either.

AMIRI |Angus Cloud of Euphoria

AMIRI | ICON CAMPAIGN starring Angus Cloud of Euphoria

Both carving unconventional paths, Cloud’s passion and artistry resonates with Mike’s own. Following a swift rise informed by his acclaimed, breakout role in Euphoria, the actor now stands at the vanguard of a new generation of American talent driven by boundary-free creativity and art. It’s these characteristics that not only appeal to Mike Amiri, but also mirror his own steadfast attitude.

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