Runway Report: NYFW Area Fall 2024 See Now Buy Now Collection
New York Fashion Week “It Girl” brand Area Fall 2024 Ready-to-Wear Collections the latest Style Cartel Runway Report. All the influencers covet a ticket and now the brand showed Area‘s see now, buy now fall collection homed in hard-core on hands, quite literally, across a fun mix of expanded ready-to-wear and funky couture-like fashions. Yes, it was showing during Spring 2025 yet who can wait for Spring?
The show was giving very Iman or Grace Jones 80’s vibes. Also makes me wonder if they were making a statement with the hands and the missing Native Women in Canada and the US that no one is talking about. Like spring’s googly-eyed lineup, Fall was about the idea of introspection. Here, Panszczyk moved down the body and focused hard-core on hands, quite literally, to reference notions of identity, with a play on conformity versus rebellion.
“Area is always about looking to the past, but informing the future with it,” said Piotrek Panszczyk of the brand’s 10-year milestone and see now, buy now fall runway show.
The body part was given a graphic Surrealist meets edgy club kids lens across ready-to-wear (a winning category that continues to expand) and funky couture-like looks that evoked the brand’s signature twisted glam in bold new ways.
Signature crystal hardware embellishments were replaced by amorous, 3D-printed embroidered plaques, chains, name and dog tags with fingerprint motifs on a mix of over-the-top showpieces and more grounded ready-to-wear, while leather layers were distressed or cooly emblazoned with punky studs, sequins, paillettes and shiny bugle bead strands that jutted out from the body. The Trends tailored jeans, old money, quite luxury sportswear and animal prints.
NYFW Area Fall 2024 See Now Buy Now Collection
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Swishy Grecian-meets-bondage gowns made out of metallic jersey “spaghettis” emulated sexy, abstract takes on fingerprint grooves; the motif also appeared on more commercially friendly jacquard wool tailoring.
From there, hand silhouettes — said to belong to a person who worked on the collection — became the focal point. They were scanned, photocopied and cheekily printed onto denim, nylon and jersey daywear, including a “Bans Off Our Bodies” reproductive health and rights awareness T-shirt in collaboration with Tinder. They also were embossed on a bonded jersey dress and sweatsuit (as if they were coming out of the body, scary movie style), and crafted into a fully embroidered, revealing bugle beaded gown.
Taking it one step further, Panszczyk turned them into voluminous, nylon feather-like textures (that were pressed with a hair straightener and boned) on ’60s-inspired corset gowns in black and yellow.
Would you buy it now? Let us know your thoughts.
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Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.
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