To mark its 40th anniversary MAC Cosmetics, the number-one makeup brand for backstage at many Fashion Week runway shows globally is taking its super-pigmented lipstick to the next level. The MAC Black 40 is a jet-black shade with black undertones and marks the makeup brand’s 40th anniversary. Style Cartel is ready for all-black-everything moments this Makeup Monday.
Makeup Monday: MAC Cosmetics X Brand Lick Black
MAC Cosmetics is painting the town, and it’s opting for black rather than red. It’s teaming up with the home interior brand Lick on a limited-edition paint in jet black, with black undertones. The MAC Black 40 is now available at Lick’s website and select MAC Cosmetics stores priced at 25 pounds.
“MAC approached Lick initially, and we saw an excellent opportunity for telling an interesting story about colour. It was a clear, shared moment around black being a daunting colour in both the beauty and design worlds,” said Joanna Moura, marketing director at Lick.
Brand Lick Black Limited-edition Lipstick Shade
The two brands worked on a series of images that depicted the MAC Black 40 shade, from a bathroom painted black to a silver-haired model wearing the Gothic shade. Dom Skinner, director of makeup artistry at MAC Cosmetics, said “black is at the soul of MAC’s DNA. What has been the most exciting part of this collaboration with Lick has been studying the versatility of black. Showing how it can be harnessed in multiple ways from powerful rebellion to primp minimalist, from a simple light sweep to fiery overdrawn intensity, black can go from cool to trendy and proves why it’s a must for any trendsetter.”
The colour black is synonymous with MAC Cosmetics as a brand. On the shop floor, all staff are required to dress in head-to-toe black to match its counters and store interiors.
In addition to celebrating its 40th anniversary, the brand is also marking 30 years of MAC Cosmetics’ Viva Glam charity campaign. The Viva Glam campaign has raised $525 million to date for organizations that fight AIDS, support the LGBTQIA+ community, and benefit organizations that more broadly support gender, racial and environmental equality.
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