It is tennis season and tennis wear is also a fashion trend this Spring and summer 2024. Say hello to a tennis brand reinvented Pelagia Kolotouros Grand Slam for Lacoste SS24 COLLECTION. Say hello to French Fashion Sport.
I am French and American and I grew up wearing the brand and it’s American Polo cousin. Lacoste has been crafting silhouettes balancing fashion and sport for 90 years. Today, the brand is adding a very French ambience to the equation, revealing a whole new look. And we are here for it let the games begin.
A FRENCH TAKE ON FASHION SPORT
For spring-summer 2024, Lacoste is introduced a new look elaborated by Pelagia Kolotouros,the brand’s Creative Design Director: an elegant aesthetic that continues to celebrate Lacoste’s legendary savoir-faire. The silhouettes, inspired by René Lacoste, feature iconic pieces unveiled over the 90-year heritage mixed with more contemporary essentials.
This evolution marks a turning point: the style of The Crocodile brand remains a ‘fashion sport’ but it is moving towards a more French sophistication.
NEW SIGNATURE SILHOUETTES
The colour palette is articulated around the brand’s highly recognizable codes. Worn in monochrome or mixed, soft or vibrant colours soften o shake up the Lacoste wardrobe. Suits are revisited in supple, sporty fabrics, mixed shirts and polo shirts that bear the crocodile logo – also seen on knitwear pieces, including cardigans, V-necks and zip-up sweaters. Women’s and men’s pieces coexist to create neo-heritage, layered silhouettes. These new codes punctuate the entire collection.
The men’s wardrobe has added to the sport offering with joggers, and part timeless with trench coats and striped polo shirts. Loved by all the boys in the hood of Paris for decades. The layering style is key in creating this signature French fashion-sport silhouette worn by French rappers since rap landed in France.
The same goes for women’s offerings with a piqué cotton bodysuit which is embroidered with the famous crocodile and worn with an immaculate tracksuit jacket. A navy varsity jacket with a big ‘L’ embroidered on the chest is paired with a 70s-inspired skirt. These symbols of the brand’s savoir-faire are testimony to the meticulous work involved in the materials and cuts.
Lacoste SS24 COLLECTION
NEW ACCESSORIES The Lacoste wardrobe is rounded out with new accessories: a mini golf bag, inspired by the archives of Catherine Lacoste (daughter of René Lacoste and a golf champion).
The new 2K24 is the latest addition to the L003 footwear family. Underwear that is no longer hidden, but subtly revealed thanks to an elasticated belt – for both men and women.
A scarf, with an all-over print designed by Robert George (René Lacoste’s best friend) mixed with modern sunglasses complete a contemporary silhouette while embracing its heritage. French polish at its best.
If you are coming to Paris for the Olympics best time to grab some Lacoste. Stay updated on fashion, lifestyle and culture by following us on Instagram @stylecartel and TikTok @stylecartelmedia. Plus sign up for our newsletter to get the latest drops in your inbox.
