Naomi Campbell X Fendi’s Peekaboo Bag Spring 2023 Campaign

Being one of Kim Jones’s friends pays off as Naomi Campbell Stars in Fendi’s Peekaboo Bag Spring 2023 Campaign. The supermodel has struck a pose for Fendi in the LVMH-owned brand debuted its latest campaign for its well-known Fendi Peekaboo bag featuring Campbell. The Peekaboo first debuted on Fendi’s runway in the spring of 2009.

Naomi Campbell X Fendi’s Peekaboo Bag

Naomi Campbell X Fendi's Peekaboo Bag Spring 2023 Campaign

The Fendi Peekaboo bag has been one of the brand’s hallmark bags since it launched in 2008. The style was designed by Silvia Venturini Fendi and debuted at Fendi’s spring 2009 show. Fendi describes the bag as clean, minimal, geometric and curvilinear. Its original trapezium shape drew inspiration from a mid-century frame bag.

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Phot Credit: Fendi

Creative Direction: Ronnie Cooke Newhouse, Karl Bolander

Photographer: David Sims

Talent: Naomi Campbell

Stylist: Melanie Ward

Hair: Shay Ashual

Make-Up: Angloma

Set Designer: Vincent Olivieri

Casting Director: Shelley Durkan

Charlotte Smith

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.