Naomi Campbell X Fendi’s Peekaboo Bag Spring 2023 Campaign

Being one of Kim Jones’s friends pays off as Naomi Campbell Stars in Fendi’s Peekaboo Bag Spring 2023 Campaign. The supermodel has struck a pose for Fendi in the LVMH-owned brand debuted its latest campaign for its well-known Fendi Peekaboo bag featuring Campbell. The Peekaboo first debuted on Fendi’s runway in the spring of 2009.

Naomi Campbell X Fendi’s Peekaboo Bag

Naomi Campbell X Fendi's Peekaboo Bag Spring 2023 Campaign

The Fendi Peekaboo bag has been one of the brand’s hallmark bags since it launched in 2008. The style was designed by Silvia Venturini Fendi and debuted at Fendi’s spring 2009 show. Fendi describes the bag as clean, minimal, geometric and curvilinear. Its original trapezium shape drew inspiration from a mid-century frame bag.

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Phot Credit: Fendi

Creative Direction: Ronnie Cooke Newhouse, Karl Bolander

Photographer: David Sims

Talent: Naomi Campbell

Stylist: Melanie Ward

Hair: Shay Ashual

Make-Up: Angloma

Set Designer: Vincent Olivieri

Casting Director: Shelley Durkan