Being one of Kim Jones’s friends pays off as Naomi Campbell Stars in Fendi’s Peekaboo Bag Spring 2023 Campaign. The supermodel has struck a pose for Fendi in the LVMH-owned brand debuted its latest campaign for its well-known Fendi Peekaboo bag featuring Campbell. The Peekaboo first debuted on Fendi’s runway in the spring of 2009.
Naomi Campbell X Fendi’s Peekaboo Bag
The Fendi Peekaboo bag has been one of the brand’s hallmark bags since it launched in 2008. The style was designed by Silvia Venturini Fendi and debuted at Fendi’s spring 2009 show. Fendi describes the bag as clean, minimal, geometric and curvilinear. Its original trapezium shape drew inspiration from a mid-century frame bag.
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Phot Credit: Fendi
Creative Direction: Ronnie Cooke Newhouse, Karl Bolander
Photographer: David Sims
Talent: Naomi Campbell
Stylist: Melanie Ward
Hair: Shay Ashual
Set Designer: Vincent Olivieri
Casting Director: Shelley Durkan