ESPERO Atelier x Elena Burenina in The L’OREAL Paris Fashion Show

On October 2, 2022, L’Oréal Paris returned to the world’s fashion capital with its fifth edition of “Le Défilé L’Oréal Paris”. Over 2,000 people from the general public attended this public outdoor runway show at the École Militaire–a national monument in the heart of Paris and a symbol of French excellence. The message of this year’s show, “Walk Your Worth,” was designed to inspire all women, along with the brand’s family of fearless spokespeople, to unapologetically show up in the world and walk towards their destiny confidently.

The L’OREAL Paris Fashion Show

As an official partner of Paris Fashion Week, L’Oréal Paris’ public runway show celebrated women’s beauty, strength, and potential through the lens of “Walk Your Worth”. Playing on the brand’s world-renowned tagline, “Because You’re Worth It”, these four powerful words reflect L’Oréal Paris’ longstanding commitment to supporting all women worldwide.

About ESPERO Atelier

ESPERO France is a non-profit organization co-founded by Maya Persaud in 2016, addressing today’s social and environmental emergencies. The organization aims to support men and women far from employment, mainly refugees, in their socio-professional integration.

“Le Défilé L’Oréal Paris

Created initially around permaculture and beekeeping (apiculture) activities, ESPERO France launched its fashion atelier in November 2020 based on the principles of upcycling and recycling. Through its collection and various couture activities, ESPERO Atelier allows its beneficiaries to continue to train and acquire professional experience in France to increase their chance of finding a job in the field of fashion.

About ELENA BURENINA

An established designer before the war in Ukraine, Elena Burenina’s collections were on the runway of Fashion Week Ukraine and appeared in Vogue.com, Vogue Ukraine, Elle Ukraine, Vogue Scandinavia, LA Times, New York Times Celebrities like Amanda Seyfried and Julianne Hough are among fans.

Unfortunately, like many Ukrainian people, she fled her country with nothing more than what she could carry, rendering her a refugee with her two close colleagues.

Thanks to the charity Espero France, Elena and her two colleagues are housed and employed through their reinsertion program. This collaboration allows them to practice their profession once again. The goal is to get Elena and her team back on their feet and independent as quickly as possible.

SITE:  esperofrance.org  – elenaburenina.com  

INSTAGRAM :  @esperoparis  – @elenaburenina

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Charlotte Smith

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.